Performance Marketing Specialist; Maternity Leave Coverage

Performance Marketing Specialist (Maternity Leave Coverage)

Contract Full Time Ottawa, ON, CA

3 days ago Requisition

Salary Range: $80,000.00 To $85,000.00 Annually

Reports To:Senior Manager, Marketing

Role Type:Maternity Leave Coverage (18-month Contract)

Location:Ottawa, ON

Effective:October 2026

is a cornerstone of Canada’s real estate market, dedicated to helping millions of Canadians find attainable housing across the country. As the leading real estate platform in Canada, we offer the most comprehensive listings and resources to assist consumers in finding their dream homes.

At , we are committed to supporting REALTOR® members’ businesses and fostering consumer trust and loyalty. Our dedication to delivering value and continuously adapting to market demands ensures that  is more than just a listing service- it is the heart of the Canadian real estate experience.

Join us and be a part of a team that is at the forefront of the real estate industry, making a significant impact on the lives of Canadians every day.

The Performance Marketing Specialist will be responsible for planning, executing and optimizing paid acquisition across paid search, paid social and app campaigns to attract qualified audiences and move users into priority  journeys. The role will use performance data, testing and budget optimization to improve meaningful user actions, conversion efficiency and return on marketing investment, while working across Product Marketing, CRM, Partner Marketing and Business Intelligence.

• Performance marketing strategy and execution
• Paid search, paid social and app acquisition
• Data analysis and performance measurement
• Budget and bid optimization
• Conversion optimization and experimentation
• Audience and customer journey thinking
• Commercial and results focus
• Cross-functional collaboration
• Clear written and verbal communication
• Planning and adaptability
• Accountability and problem-solving

The Performance Marketing Specialist will manage end-to-end campaign execution, optimization and reporting across paid search, paid social and app acquisition. They will translate business priorities into measurable acquisition plans, manage budgets and targets, test audiences, creative and landing pages, and recommend actions that improve qualified traffic, conversion, product adoption and cost efficiency.

• Plan, execute and optimize paid search, paid social and app acquisition programs aligned to  priorities and active decision-maker growth.
• Manage campaign setup, budgets, pacing, bidding, targeting, ad copy, creative coordination, landing-page requirements and quality assurance.
• Drive acquisition and conversion for app, mortgage, insurance and other priority journeys, optimizing CTR, CPC, CPM, CPA and ROAS.
• Define audiences, objectives, conversion events, KPIs and reporting sources with Product Marketing, CX and Business Intelligence before launch.
• Build a structured testing roadmap across audiences, creative, messaging, landing pages and bid strategies, and apply learnings to improve performance.
• Analyze campaign and journey data to identify trends, drop‑off and investment opportunities that improve conversion, efficiency and product adoption.
• Collaborate with CRM, Partner Marketing, Content, AEO and SEO, Communications and Product on integrated campaigns, launches and partner activations.
• Support mortgage and partner outcomes by improving qualified referrals, provider continuation actions, conversion efficiency and paid‑media return.
• Maintain recurring reporting and scorecards, communicate recommendations, manage deliverables and stay current on platform, privacy and measurement changes.

• University degree or college diploma in…