Paid Media And SEO Director

Own department performance across paid media and SEO at Blacksmith Agency, working remotely from the USA, Canada, or South Africa. Lead specialists.

This VP-level management seat is responsible for the function’s strategy, standards, and client outcomes. You will manage the PPC strategist and SEO strategist, determine where budgets go as accounts scale, and handle escalations when performance declines. Your experience should span agency account portfolios, team development, and enough platform knowledge to assess work across Google Ads, GA4, Search Console, Meta, and Microsoft Ads.

• Manage specialist quality, development, reviews, and performance decisions
• Define department standards before work reaches clients
• Diagnose account risk and direct corrective strategy
• Own client calls when accounts underperform
• Approve credible delivery expectations communicated to sales

• Managed strategists whose reviews and development were yours
• Seven-plus years spanning paid media and SEO
• Agency background carrying multiple accounts simultaneously
• Ability to assess platform work beyond reported metrics
• Example of diagnosing and turning around an account

Use cross-channel expertise and management judgment to direct Blacksmith Agency’s paid media and SEO delivery.