Principal Lifecycle Email Marketing Manager

Lead lifecycle email strategy remotely from anywhere in Canada, using Marketo, 6sense, segmentation, and personalization across B2B journeys.

As VelocityEHS’s Principal Lifecycle Email Marketing Manager, you will own prospect and customer lifecycle programs. Your work will support engagement, demand generation, conversion, adoption, retention, and expansion. The position combines strategic ownership with hands-on journey development, copywriting, testing, measurement, and optimization.

• Own lifecycle email roadmaps, calendars, cadences, and program priorities
• Lead Marketo and 6sense nurture, automation, and AI-enabled workflows
• Develop audience-specific copy, messaging, subject lines, and calls to action
• Measure engagement, progression, pipeline, and customer outcomes
• Govern frequency, suppression, subscriptions, overlap, and deliverability

• Bachelor’s degree or equivalent relevant experience
• 10+ years in email, lifecycle, demand generation, or related marketing
• Experience serving prospect and customer audiences in SaaS
• Deep Marketo expertise and experience with 6sense
• Knowledge of segmentation, personalization, testing, deliverability, and optimization

Bring strategic lifecycle leadership, precise email execution, and measurable optimization to VelocityEHS’s prospect and customer communications.