Growth Marketing Manager, Paid Social

At Jobscan, we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. Jobscan’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup. Since its founding in 2014, Jobscan has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment.

Recently, we’ve transformed into an AI-first company, leveraging cutting‑edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives!

Join Jobscan as our Growth Marketing Manager, Paid Social, and build our next major acquisition channel. Search has powered our growth for years. Now we’re investing in social, and you’ll be the person who makes it work.

This is a hands‑on ownership role for a performance marketer who loves being in the ad account every day, not a passive management seat. You will own paid social end to end, starting with Meta: strategy, budget, creative testing, measurement and scale, judged on what matters, which is new paying subscribers at a healthy cost. You will also own our organic social presence: posting, community, and responding to the job seekers who talk about us.

Partnering directly with the Head of Marketing, you will turn social from a channel we’ve tested into one we rely on.

• Own paid social end to end, starting with Meta (Facebook and Instagram): strategy, account structure, audiences, bidding, budget pacing and daily optimization, then test and expand into Tik Tok, Reddit, You Tube and Linked In where the numbers support it.
• Build and run a creative testing engine: concepts, hooks, scripts, UGC and short‑form video, tested at a steady weekly cadence, with winners scaled and fatigue managed.
• Own measurement: tie spend to registrations, trials and paid subscriptions using first‑party data, set up and maintain the Meta Pixel and Conversions API with engineering, and run incrementality tests so we know what social truly adds.
• Scale with discipline: grow budget as results prove out against our cost‑per‑subscriber and payback targets, and cut what doesn’t work quickly.
• Own organic social across Linked In, Instagram, Tik Tok and You Tube: content strategy, a consistent publishing rhythm, and a voice that sounds human and useful to job seekers.
• Run community management: respond to comments, messages and reviews, and turn customer stories and feedback into content.
• Bring our launches and seasonal moments to social, including new product features, our January job search peak, and promotions like Black Friday, in coordination with email and paid search.
• Build retargeting and audience strategy across paid social, and coordinate with our email program so social and lifecycle work together.
• Use AI tools like Claude and ChatGPT daily to multiply creative output, speed up analysis and keep a high quality bar.
• Report weekly on performance and learnings, and partner with the Head of Marketing on budget, channel mix and priorities.

• 4 to 7 years of growth or performance marketing experience, with 3+ years hands‑on in paid social (Meta Ads Manager)
• Direct ownership of paid social budgets of $10K+ a month, inside the account, not only through an agency
• A track record of optimizing to downstream conversions (purchases, subscriptions, CAC, ROAS) at a B2C product, ideally subscription, app or free‑trial
• Creative strategy skills: you can explain how you find winning ads, with real examples of…