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Brand & Sales Leader; Team Lead

Job in Ottawa, Ontario, Canada
Listing for: Healthy Planet
Full Time position
Listed on 2026-09-12
Job specializations:
  • Retail
    Retail Sales
  • Sales
    Retail Sales
Salary/Wage Range or Industry Benchmark: 30000 - 31000 CAD Yearly CAD 30000.00 31000.00 YEAR
Job Description & How to Apply Below

Empower Wellness. Drive Success. Lead the Way.

At Healthy Planet, our Brand & Sales Leader champions both our customer experience and retail strategy - bridging the gap between product knowledge, team development, and operational execution. As a key leader on the sales floor, you'll drive brand performance, lead and inspire team members, and ensure that every customer interaction reflects our mission of empowering healthier lifestyles.

As Brand & Sales Leader, you directly manage and mentor the Wellness Nutrition Coach, Sport & Fitness Advisor, Health & Beauty Advisor, and Health & Wellness Ambassador teams - empowering them to deliver exceptional customer experiences and exceed sales targets. You will also collaborate closely with other department heads to foster a seamless and inspiring store environment.

This is more than a front-line sales role - you are a coach, a mentor, and a brand strategist on the ground. You will support store leadership in shaping team performance, delivering educational excellence, and growing our customer base through authentic, informed, and purpose-driven interactions.

Disclaimer:
The typical hiring range for this position is $22 to $22.50. Final compensation will be determined based on the selected candidate’s experience, skill set, internal equity, and organizational needs. This posting is for an existing vacancy.

Key Responsibilities Sales Strategy & Brand Performance
  • Lead daily and weekly sales initiatives to meet and exceed targets through team motivation, tracking, and coaching
  • Champion brand storytelling, translating national brand messages into meaningful in-store experiences
  • Drive execution of promotions, loyalty campaigns, and sales tactics, ensuring alignment with store and company goals
  • Collaborate with Store Manager and department leads to analyze sales reports and identify actionable improvements
  • Monitor team KPIs such as sales growth, customer satisfaction, and training completion
  • Directly manage and mentor Wellness Nutrition Coach, Sport & Fitness Advisor, Health & Beauty Advisor, and Health & Wellness Ambassador teams
  • Deliver regular coaching in selling techniques, customer engagement, and brand knowledge
  • Lead small-group training and onboarding sessions, ensuring team members are confident and well-equipped
  • Promote a culture of accountability, collaboration, and wellness-driven service
Customer Experience & Engagement
  • Serve as a customer experience role model - delivering exceptional service, guidance, and product education
  • Build relationships with regular customers and use feedback to enhance service delivery
  • Guide team members in creating personalized wellness journeys for customers
  • Ensure that customer interactions at every touchpoint reflect Healthy Planet's values and mission
Visual Merchandising & Store Presentation
  • Oversee merchandising standards in key sales-driving areas of the store, including endcaps, wellness sections, and seasonal features
  • Partner with Store Management and Marketing to implement engaging displays that inspire purchase
  • Ensure signage, pricing, and visual presentation align with current campaigns and product launches
Operations & Collaboration
  • Participate in planning and execution of in-store demos, wellness events, and brand activations
  • Support daily operations including opening/closing procedures, POS troubleshooting, and stock replenishment
  • Collaborate cross-functionally with other department leaders (Produce, Front End, etc.) to foster a cohesive store experience
  • Attend weekly leadership meetings and contribute to store strategy, reporting, and performance improvement
Training & Compliance
  • Completion of assigned training modules
  • Ongoing participation in workshops and brand education sessions to stay current on wellness trends and company initiatives
  • Demonstrated commitment to attendance, punctuality, team collaboration, and reliability
Other Duties
  • Perform additional tasks and responsibilities as assigned.
Qualifications
  • 3-5 years of experience in retail, sales, or customer-facing leadership roles
  • Proven success in meeting or exceeding retail sales goals
  • Previous experience training or mentoring team members
  • Deep understanding of customer behavior, sales strategies, and brand merchandising
  • Strong communication, coaching, and conflict-resolution skills
  • Passion for wellness and the ability to educate customers authentically and enthusiastically
  • Organized, proactive, and capable of managing multiple responsibilities in a fast-paced setting
  • Proficient in Microsoft Office, POS…
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