Market Sales Leader

About Us !
As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across; 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more.

In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.

At Bimbo Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our beliefs are the foundation of our success, and we’re looking for people who share our commitment to excellence.

Hiring Requirements:
The Market Sales Leader (MSL) is responsible for achieving profitable sales growth, people growth, market share growth, customer relationship and brand health, and return objectives by ensuring critical field sales initiatives are developed, managed and executed effectively in the regional marketplace.

The MSL will lead execution of the sales Direct Store Delivery Excellence (DSDE) Playbook throughout the regional marketplace in service of the Frontline Independent Operators with the objective of driving growth of our people and the business.

Use the leadership and sales expertise to deliver world-class sales and merchandising, meeting clients’ critical needs and providing nutritious and delicious baked goods and snacks for all Canadians. Take pride in the platform to foster the personal and professional growth of the team within a highly productive and deeply humane purpose.

Key Responsibilities:

Mindsets & Behaviors

Understands, embodies and leads DSDE practices and act upon the vision and values of Bimbo Canada on a daily basis

Exemplifies the characteristics of Bimbo Canada and its brands and extend those brand values through daily activities and leadership and interactions in the workplace

Establishes team goals and communicate them to help achieve performance targets

Fosters an atmosphere of continuous improvement to include the development of self, teams, and work processes

Embraces the value of constant improvement to take appropriate actions that result in constructive change

Roles & Responsibilities

Reviews existing business and set goals that incorporate current and new business opportunities to achieve the gold standard

Communicates plans and conduct reviews quarterly with business partners to identify opportunities and action plans

Develops core competencies of merchandising and selling for business partners through coaching and consistent performance feedback

Ensure I/Os maintain compliance to Bimbo Canada's SBT and payment due balances policies

Support achievement of zero workplace injuries by performing safety observations and executing safety awareness programs

Creates an engaged, frontline focused sales culture through consistent prioritization of independent operators’ capabilities, needs and business growth

Ensures the successful completion of Leader Standard Work across the team

Leads consistent execution of the DSD Excellence world-class sales practices in the market

Ensures sales growth and profitability by inspiring sales leaders to achieve world-class merchandising and gold standard practices while building customer relationships that align with planned store level growth goals

Provides input and support toward marketing initiatives for the region

Selling Capabilities

Achieves KPIs for territory: revenue, VCM, returns, compliance, store selling and average displays

Utilizes data tools to analyze business and identify store-level opportunities.

Utilizes iPad and sales data on a daily basis to drive effective decisions at store

Establishes and maintain strong customer relations exceeding customer expectations

Monitors of results against plan…