SEO Specialist

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Job Description

As a Search Engine Optimization Specialist I, you spearhead the strategy and optimization efforts for your clients' SEO programs. Your responsibilities include strategic planning, performance analysis, testing, and comprehensive reporting on all assigned campaigns. Ensuring an outstanding client experience is paramount, achieved through consistent communication, education, and productive reporting meetings held with clients at least monthly. Thriving in a cross-functional team environment, you possess a keen understanding of how your decisions impact both your clients and Go Local.

Your focus extends beyond maintaining current accounts to actively seeking opportunities for revenue growth within your client portfolio. Your ability to devise unique solutions for clients and the agency alike promises to yield exceptional results!

Description

SEO Specialist I



Job Description

As a Search Engine Optimization Specialist I, you spearhead the strategy and optimization efforts for your clients' SEO programs. Your responsibilities include strategic planning, performance analysis, testing, and comprehensive reporting on all assigned campaigns. Ensuring an outstanding client experience is paramount, achieved through consistent communication, education, and productive reporting meetings held with clients at least monthly. Thriving in a cross-functional team environment, you possess a keen understanding of how your decisions impact both your clients and Go Local.

Your focus extends beyond maintaining current accounts to actively seeking opportunities for revenue growth within your client portfolio. Your ability to devise unique solutions for clients and the agency alike promises to yield exceptional results!

Job Expectations

• Oversee SEO programs for a portfolio of 4 to 7 clients.
• Clients typically range from low to mid-tier, with the potential to manage one to two high-tier clients.
• Direct the management of SEO Statement of Work and deliverables from inception to completion.
• Act as the primary point of contact for your assigned clients.
• Identify and implement SEO tactics and best practices.
• Implement User Experience and Accessibility best practices.
• Monitor short-term and long-term optimization strategy, tracking product performance.
• Ensure programs are aligned with client objectives.
• Develop metrics and interpret monthly reports to gauge agency and client success.
• Remain updated on industry trends through continuous professional research.
• Effectively communicate relevant information internally to the appropriate product teams.
• Support Strategy Departments in achieving organic growth and client retention.
• Delegate tasks to SEO Analysts as needed.

• Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast-paced environment to effectively meet deadlines
• Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)
• Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams
• Must demonstrate strategic and creative thinking when solving problems
• Must demonstrate a basic understanding of content management systems (Word Press experience preferred)
• Must demonstrate an understanding of technical and local Search Engine Optimization
• Must demonstrate proficient skills in Google Suite

• Bachelor’s Degree in Marketing, English, Communication, or another related field, or equivalent experience
• Google Analytics Certification preferred
• Google Business Profile Basics Certification preferred
• Google Tag Manager Certification preferred
• 1 - 2 years of SEO experience preferred
• Experience with keyword research

• While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear.
• The physical demands…