Digital Marketing Specialist

Overview

Johnson County Community College

Position: Digital Marketing Specialist

Department: Workforce Development & Continuing Education

Type of Position: Part-time Regular

Exemption Status: Non-Exempt

Work Schedule, Hours per week: 25 hours per week - 5 hours per day

Opportunity for hybrid schedule: No

Starting Salary Range: $20.47-$26.35 and determined based on relevant years of work experience provided on application and resume.

Position Summary: The Digital Marketing Specialist will support the Workforce Development and Continuing Education (WDCE) Marketing department by working on website content management, social media campaigns, email marketing initiatives, and marketing data analysis to drive decisions. The ideal candidate will have strong attention to detail, analytical skills, and communication skills. This role requires flexibility to shift focus among various tasks.

How to Apply: To be considered for this position we will require an application, resume, and cover letter.

Unofficial transcripts are required for all Adjunct faculty and Faculty positions.

• Maintain and update website content using CMS tools.

Notes:
The following responsibilities are listed under Position Details and are kept in a clean, readable format below:

• Maintain and update website content using CMS tools:
• Regularly manage and refresh website content using content management system (CMS) tools to ensure accuracy, relevance, and alignment with current marketing initiatives and program offerings.
• Schedule and post content on social media channels:
• Coordinate, schedule and publish engaging content across social media platforms to promote WDCE programs, events, and initiatives, maintaining a consistent brand voice and visual identity.
• Create, test, and send email marketing campaigns:
• Design and execute targeted email marketing campaigns, including A/B testing and audience segmentation, to effectively communicate with prospective and current students.
• Assist with regular reporting on key marketing metrics:
• Support the development of recurring reports that track key performance indicators, helping the team assess progress toward goals and identify opportunities for optimization.
• Other duties as assigned.

Required Qualifications

• 2 years' experience in digital marketing, including web maintenance, social media, email marketing, and analytics
• Proficiency with website CMS platforms (e.g., Word Press, Basic HTML knowledge)
• Proficiency in MS Outlook, Excel and Word
• Ability to work in various Database platforms
• Strong organizational skills, communication and analytical skills
• Ability to complete tasks independently and work collaboratively within a team to communicate goals and outcomes

Preferred Qualifications

• Associate s or Bachelor s degree in Marketing, Communications, Business, or related field preferred
• Experience in email marketing software (e.g., Constant Contact)
• Basic knowledge of digital analytics tools (e.g., Google Analytics)
• Experience with social media management tools (e.g., Hootsuite)

Job duties include but are not limited to:

• Maintain and update website content using CMS tools:
• Regularly manage and refresh website content using content management system (CMS) tools to ensure accuracy, relevance, and alignment with current marketing initiatives and program offerings.
• Schedule and post content on social media channels:
• Coordinate, schedule and publish engaging content across social media platforms to promote WDCE programs, events, and initiatives, maintaining a consistent brand voice and visual identity.
• Create, test, and send email marketing campaigns:
• Design and execute targeted email marketing campaigns, including A/B testing and audience segmentation, to effectively communicate with prospective and current students.
• Assist with regular reporting on key marketing metrics:
• Support the development of recurring reports that track key performance indicators, helping the team assess progress toward goals and identify opportunities for optimization.
• Other duties as assigned.

Benefits and additional details are for Part-time Regular Employees and include:
Optional Retirement plan access;
Personal annual leave; 14 days of paid holidays;
Full tuition reduction for JCCC credit courses (for employee and eligible dependents);
And many more.

Established in 1969, Johnson County Community College is dedicated to transforming lives and strengthening communities through learning. Located in Overland Park, Kansas, JCCC has enjoyed a national reputation for educational excellence and student success for more than 50 years.

Mission: JCCC inspires learning to transform lives and strengthen communities.

Vision: JCCC will be an innovative leader in equitable student access, learning and success.

JCCC is an equal opportunity employer and equal access institution. JCCC does not discriminate on the basis of sex, race, color, national origin, ancestry, disability, age, religion, marital status, parental status,…