Paid Media Specialist

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Job Description

As a Paid Media Specialist, you lead the implementation and optimization of your client’s paid search (PPC) marketing programs. You perform strategic planning, performance analysis, testing, and reporting on all of your assigned client’s campaigns, using platforms such as Google, Bing, and Facebook. You communicate regularly with your clients and occasionally travel to meet with them face-to-face. As you analyze campaigns and implement optimizations, you will successfully meet your client’s KPI’s.

Your ability to provide unique solutions for both your clients and the company will produce great results!

Description

Paid Media Specialist



Job Description

As a Paid Media Specialist, you lead the implementation and optimization of your client’s paid search (PPC) marketing programs. You perform strategic planning, performance analysis, testing, and reporting on all of your assigned client’s campaigns, using platforms such as Google, Bing, and Facebook. You communicate regularly with your clients and occasionally travel to meet with them face-to-face. As you analyze campaigns and implement optimizations, you will successfully meet your client’s KPI’s.

Your ability to provide unique solutions for both your clients and the company will produce great results!

Job Expectations

• Manage and be a point of contact for assigned client paid media accounts
• Idenify and implement paid media tactics and best practices, including search, display, remarketing, social and video ads
• Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI
• Support the New Business and Strategy Departments with sales, organic growth, and client retention
• Delegate tasks to Paid Media Coordinators and Assistants when appropriate
• Pull, analyze, organize, and interpret data
• Clearly and consistently communicate between internal product teams and external clients
• Research and stay up-to-date on marketing trends

• Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast paced environment to effectively meet deadlines
• Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)
• Must demonstrate presentation skills
• Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients
• Demonstrated proficient skills in Microsoft Office, including Excel, Word and Power Point
• Must demonstrate strategic and analytical thinking when solving problems
• Must demonstrate an understanding of both Google and Bing
• Must demonstrate an understanding of Google Ads, and a basic understanding of Google Search Console and Google Analytics

• Google Ads Certification
• Bachelor’s Degree in Marketing, Mass Communications or another related field
• 2+ years of Paid Media experience
• 1+ years of customer service/consulting experience

• While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Up to 5%

• Full-Time

• Two (2) medical plan options with Blue Cross Blue Shield of Kansas City including company contribution.
• Dental, vision, basic/supplemental life insurance, short/long term disability, critical illness, and accident insurance.
• 401(k) retirement Safe Harbor plan available including company contribution.
• Fifteen (15) Paid Time Off (PTO) days your first year.
• Thirteen (13) paid holidays observed annually.

• Casual dress code.
• Snacks, coffee and…