Sr Product Marketing Manager

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As a Sr Product Marketing Manager you will drive the strategy, business models and business results for one of our several strategic and industry‑defining products, defining digital‑first products like scam protection services or partner subscriptions, etc.

As the product P&L owner, you’ll lead the products through the lifecycle from inception to EOL, defining the vision, strategy, value props, monetization approach, positioning and marketing plans. You will partner with our insights, product, GTM, SMB and sales teams to bring these products and experiences to market while also being the marketing lead for all our channels (retail, digital, care, direct selling).

The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. To be successful in this role, you will be a strategic thought leader with a growth mindset. You will act as a consumer advocate and will have strong business and analytical acumen, understanding of industry landscape, consumer insights & drivers, and ability to deal with uncertainty while building concepts and value props from scratch.

You will have a knack for partnering with cross‑functional teams, building new business models and have strong analytical, writing and presentation skills. You will work with channel partners to empower them and ensure they have the rights products, digital purchase flows, sales tools & pitches, performance data, etc. so they can sell your product with confidence and achieve targets. You will be well‑rounded, with consumer marketing and technical acumen, and will always prioritize customers’ benefits and experiences.

Your tenacious approach to taking smart risks, trying new things, and iterating will help us deliver on our goals with start‑up speed.

• Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs.
• Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props.
• Engage with product, technical and other teams on validating feasibility.
• Support launch planning and orchestrate execution of the commercial release of new products and Go‑to‑Market (GTM) strategy.
• Collaborate to build effective sales tools, training materials, selling pitches, FAQS, rep compensation plans, etc. that enable sales and partners to sell effectively and also author original content for whitepapers, videos, blog posts.
• Partner with digital, base and vendor teams to develop end‑to‑end customer journeys.
• Work across the team and cross‑functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders and performance‑manage the channels.
• Liaise with leadership to drive the right pricing and promotional mix that meets business objectives while maximizing revenue and margins.
• Use business and financial analysis to drive strategy, product retention and support incremental programs for up‑sell/cross‑sell strategies.
• Also responsible for other duties/projects as assigned by business management as needed.

• Bachelor’s Degree in Marketing, Business, Communications, or relevant field of study (Required)
• MBA preferred

• 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)

• Go-to‑market Strategy:
  Experience developing go‑to‑market…