Marketing Manager

Marketing Overland Park,Kansas Plano,Texas Herndon,Virginia
Salary: USD 80000.Annually

The Marketing Manager leads content, web, public relations, and brand strategy for Tyler Technologies’ State & Federal market. This role is responsible for developing and executing an integrated content and communications strategy that strengthens Tyler’s market position, supports priority campaigns and programs, and equips sales and business leaders with compelling, relevant content.

Working closely with State & Federal Marketing, Sales, business leaders, Corporate Marketing, and subject matter experts, this role translates market priorities and complex topics into clear, engaging stories and experiences across channels.

The Marketing Manager owns the State & Federal editorial strategy and content ecosystem, including thought leadership, web content, public relations, client stories, sales collateral, newsletters, presentations, and strategic communications. This position manages and develops a Marketing Specialist and oversees contract resources supporting content development and execution.

This is a highly collaborative player-coach role for a strong strategist, storyteller, writer, editor, and people leader. The ideal candidate can set direction and develop talent while remaining close to the work,personally writing, editing, and executing high-priority content and communications when needed. This person must be equally comfortable developing strategy, coaching others, advising leaders, and rolling up their sleeves to deliver exceptional work.

Content Strategy & Thought Leadership

• Lead the State & Federal content strategy and editorial calendar, aligning priorities with market, campaign, sales, and business objectives.
• Develop high-impact thought leadership programs and assets around key government priorities, market trends, solutions, and emerging issues.
• Partner with subject matter experts and leaders to translate expertise and complex concepts into compelling, audience-focused content.
• Oversee development of case studies, playbooks, white papers, articles, campaign assets, sales collateral, and other strategic content.
• Lead the content strategy and editorial direction for the State & Federal lobbyist engagement program, including educational webinars and the lobbyist newsletter, partnering with internal stakeholders and external experts to identify timely topics and develop relevant content.
• Establish content governance and processes to ensure content remains current, consistent, relevant, and reusable across channels.
• Identify opportunities to extend major content investments across campaigns, digital channels, sales enablement, public relations, and customer journeys.

Web & Digital Content

• Lead State & Federal web content strategy, including market, state, solution, campaign, and thought leadership pages.
• Partner with digital and corporate teams to continually improve content for search, AI-driven discovery/AEO, usability, engagement, and conversion.
• Identify content gaps and opportunities based on audience needs, business priorities, campaign plans, and performance insights.
• Ensure web content accurately reflects Tyler’s positioning, capabilities, customer outcomes, and market priorities.
• Develop a scalable approach for maintaining and expanding state-specific and market-specific web content.

Public Relations & Communications

• Lead proactive State & Federal public relations efforts in partnership with Corporate Communications.
• Identify media opportunities and develop story angles that strengthen Tyler’s visibility and thought leadership within the government technology market.
• Partner with Corporate Communications on press releases, contributed articles and op-eds, executive talking points,…