Salesforce Account Executive - SLED

Are you a strategic, relationship-driven sales professional who knows how to turn Salesforce partnerships into new business opportunities? Formativ Group is expanding our Salesforce SLED practice, and we're looking for a proven sales leader who can build meaningful relationships across State, Local Government, and Education, collaborate with Salesforce field teams, and drive growth through innovative consulting, implementation, and digital transformation solutions.

Formativ Group is a technology consulting and digital transformation partner helping organizations modernize customer engagement, business processes, and enterprise applications. We deliver innovative Salesforce, cloud, data, AI, and application modernization solutions that drive measurable business outcomes for our clients.

As we continue our growth, we are seeking a high-performing sales professional focused on developing and expanding relationships within the State, Local Government, and Education (SLED) market. This role will be responsible for driving revenue growth through Salesforce-related consulting services, implementation projects, managed services, and digital transformation programs.

The Account Executive will be responsible for identifying, developing, and closing new business opportunities while expanding strategic relationships across SLED organizations and Salesforce ecosystem partners. This individual will leverage Salesforce expertise and industry knowledge to position Formativ Group as a trusted advisor and preferred implementation partner.

The ideal candidate is a consultative sales hunter with experience selling Salesforce services and solutions, managing complex sales cycles, and building relationships with executives, procurement stakeholders, and technology leaders within government and education institutions.

• Develop and execute a strategic territory plan focused on SLED accounts.
• Generate new business opportunities through prospecting, networking, referrals, events, and partner engagement.
• Build and manage a pipeline sufficient to achieve and exceed annual revenue goals.
• Lead complex consultative sales engagements from discovery through contract execution.
• Develop account plans for key target agencies, municipalities, counties, states, and educational institutions.
• Identify opportunities for Salesforce implementation, optimization, managed services, AI, data, and application modernization initiatives.

• Build strong relationships with Salesforce account executives, solution engineers, and regional leadership.
• Develop joint account plans and co-selling strategies with Salesforce field teams.
• Actively participate in Salesforce ecosystem activities, industry events, and partner programs.
• Leverage Salesforce partner relationships to generate qualified opportunities and accelerate sales cycles.

• Establish trusted advisor relationships with:
• CIOs
• CTOs
• Chief Digital Officers
• Agency Directors
• Program Leaders
• IT Directors
• Procurement Officers
• Education Technology Leaders

• Facilitate executive-level discussions regarding digital transformation, constituent experience, student experience, automation, and service delivery modernization.
• Identify and expand opportunities within existing client accounts.

• Collaborate with Formativ Group delivery leaders, solution architects, and Salesforce practice teams to develop winning solutions.
• Lead proposal development, pricing strategies, presentations, and contract negotiations.
• Clearly articulate business value, ROI, and transformation outcomes to executive stakeholders.
• Maintain expertise in Salesforce products and SLED market trends.

• Maintain accurate pipeline reporting and forecasting in Salesforce.
• Track sales activities, opportunities, and account engagement.
• Provide regular updates on territory performance and strategic opportunities.
• Achieve quarterly and annual revenue objectives.

• ~5-15 years of successful enterprise technology sales experience.
• ~ Minimum 3 years selling Salesforce consulting, implementation, managed services, or related cloud solutions.
• ~ Demonstrated success selling into:
• ~ State Government
• ~ Local Government
• ~ Public Sector
• ~ Higher Education
• ~ K-12 Education

• Consistent track record of exceeding quota.
• Experience managing sales cycles ranging from $100K to $5M+.
• Strong understanding of…