Marketing Specialist II-Communications

Weekend Requirements:
As Needed |

Work Hours:

M-F 8a-5p | Status:
Full Time - 1.0 FTE (80 hours per pay period) | Entity:
Owensboro Health System | Department:
Marketing

Maintains positive relationships with area media partners as part of a strategic communications plan that supports the mission and vision of Owensboro Health.

• Fields media inquiries in a prompt, courteous, and professional manner.
• Schedules and attends interviews with Owensboro Health representatives.
• Prepares Owensboro Health spokespersons for media interviews.
• Writes and distributes press releases, stories, and content for internal and external channels, including digital media and quarterly magazine.
• Uses a Content Management System to post news and content to Owensboro Health websites.
• Uses the electronic medical record to provide patient conditions to area reporters.
• Tracks Owensboro Health news appearances and prepares daily reports.
• Maintains a physical and digital archive of Owensboro Health media stories.
• Researches potential story ideas and topics to prepare briefs, talking points, and presentations.
• Attends meetings and represents the department on committees as assigned.
• Assists with other department writing assignments, such as e-blasts, letters and social media posts as directed.
• Assists with planning and organizing press conferences, media events, community outreach, sponsorship events, staffing booths, and assisting with set-up as needed.
• Coordinates photography and video shoots.
• Maintains Owensboro Health polices and guidelines regarding media requests, photography, videography, and patient privacy.
• Proofreads and edits department work.
• Studies trends and best practices in the public relations industry.
• Adheres to professional standards of grammar, spelling, voice, and style.

• Requires critical thinking skills and decisive judgment.
• Works under minimal supervision.
• Must be able to work in a stressful environment and take appropriate action.
• Excellent organizational, interpersonal, written, verbal, oral, and presentation skills.
• Requires a strong understanding of the specialized concepts, practices, and procedures in the area of specialization.

• Work Experience:
  
  A minimum of 2 years’ relevant experience required
• Education:
  
  Bachelor's degree or higher in Marketing required upon hire OR Bachelor's degree or higher in related field required upon hire

A combination of education, training and experience may be considered in lieu of degree.

No licensure/certification/registration required

Supports Owensboro Health’s Mission, Vision, Core Commitments, and business interests. Adheres to all organizational policies and procedures. Executes all tasks and behaves in a manner consistent with a culture of compliance, safety and a high reliability organization.

This job description describes the general nature and level of work required by the position. It is not intended to be an all-inclusive list of qualifications, skills, duties, responsibilities or working conditions of the job. Specific duties and responsibilities consistent with the general nature and level of work described may vary by department and additional related duties may be assigned as needed.

Some duties listed may not apply to all employees with this job description. The job description is subject to change with or without notice, and Management reserves the right to add, modify or remove any qualification or duty. Nothing in this job description changes the existing at-will employment relationship between the Organization and the employee occupying the position.