Social Media Marketing Strategist

Job Description

Social Media Marketing Strategist

Location :
Bognor Regis, G

Our mission is to unlock human potential. We welcome you for who you are the background you bring and we embrace individuals who get excited about learning. Bring your experiences your perspectives and your passion; its in our differences that we empower the way the world learns.

As Social Strategist you will play a pivotal role in shaping and enhancing the social media presence of our flagship Advanced journal brand. Working closely with the Advanced marketing team and other key stakeholders you will develop and implement a comprehensive social media strategy aligned with the Advanced Portfolio brand and goals.

Adhering to Wileys social strategy policies and guidelines you will collaborate with journal editors as well as marketing PR and publicity colleagues to create compelling content establish and amplify our brand voice and drive followers for the Advanced Portfolio on social channels. Identifying platform-specific opportunities across the range of channels will be key with an emphasis on Linked In and Bluesky.

Working with both organic and paid social media you will have experience of planning campaigns and targeting audiences as well as measuring results pivoting A / B testing and providing reports for key stakeholders. You will have a good understanding of how to tell a compelling brand story consistently and effectively and have ideas for maximizing the potential for user-generated content that will drive awareness.

This role requires an appreciation of scientific research and discovery as well as creativity attention to detail and strong project management skills. Youll be self-motivated with a broad understanding of branding audience engagement and marketing communication best practicesready to make a measurable impact on journal performance and Open Access growth.

• Manages social media strategies for the Advanced Portfolio.
• Understands the macro market environment and competitive environment for the Advanced Portfolio.
• Creates and follows strategic social plan each year.
• Understands social user behavior as well as the needs of researchers and authors.
• Manages and drives social content calendar.
• Collaborates with Editorial stakeholders to align on content.
• Owns Advanced Portfolio voice on socials.
• Ensures consistent brand voice across platforms.
• Responds/reacts to tags, mentions, DMs.
• Builds followers.
• Acts as key POC between Wileys Advanced and Social Media teams.
• Develops campaigns to amplify new / events / offerings from the Advanced Portfolio across paid social channels in collaboration with the Advanced journals marketers.
• Undertakes social listening to identify key opinion leaders; emerging trends; topics our target audiences are engaging with; competitor activities; potential for user-generated content.
• Makes recommendations for social media activities and content that will set our Advanced Portfolio brand apart from the competition.

• 3 years experience in social media strategy & management including content creation and campaign execution
• Social media management experience
• Digital marketing experience
• Understanding of platform algorithms, audience engagement and analytics tools.
• Strategic marketing experience
• Strong data analytics and insight interpretation
• Excellent interpersonal collaboration and communication skills
• Strong customer focus
• Stakeholder management
• Understands and critically evaluates current processes, practices and tools
• Business and financial acumen

Wiley is a trusted leader in research and learning our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the worlds most important challenges. We are advocates of advancement empowering knowledge-seekers to transform todays biggest obstacles into tomorrows brightest opportunities.

With over 200 years of experience in publishing we continue to evolve knowledge seekers steps into strides illuminating their path forward to personal educational and professional success at every stage. Around the globe we break down barriers for innovators empowering them to…