Senior Communications Business Partner, Management Consulting

Company description

AFRY is a European leader in engineering, design, and advisory services, with a global reach. We accelerate the transition towards a sustainable society. We are 18,000 devoted experts in infrastructure, industry, energy and digitalization, creating sustainable solutions for generations to come.

As Senior Communications Business Partner for AFRY’s Management Consulting segment, you’ll turn segment strategy into clear, compelling communications that support demand generation and reputation across markets. You’ll play a key role in shaping and coordinating communications for the segment, working closely with colleagues across marketing, leadership and sales. You will be a member of the Segment Leadership team for Management Consulting.

• Develop and implement segment communications plans aligned to sales priorities, market dynamics and key client needs.
• Plan and execute multi‑channel campaigns (web, social, PR) that raise awareness of priority offerings and reference projects and generate qualified leads.
• Create and edit high‑quality content (web articles, social posts, case stories), ensuring tone, clarity and brand consistency across markets.
• Lead website content for the segment and coordinate with creative and digital teams to deliver assets and landing pages.
• Partner with the sales and marketing teams on account‑based marketing to design and plan CRM/marketing automation journeys in Dynamics 365 to support pipeline growth.
• Create internal communications that engage and inform MC colleagues around priorities, wins and ways of working.
• Provide enablement materials (decks, one‑pagers) and tailored media/social guidance where needed.
• Track performance and use insights and stakeholder feedback to continuously refine communications.
• Work independently and hands‑on, managing several initiatives in parallel across countries.
• You will also be a line manager to a communications business partner, working with you to ensure our management consulting services get the best visibility.

You’ll be part of the Global Divisional Communications team, collaborating across markets to deliver integrated, measurable campaigns that enable business growth and reflect AFRY’s purpose. We are an international team located across Europe, but working closely together.

Hybrid. Can be located in any of our following offices:

• Germany – Berlin, Düsseldorf, Munich, Hamburg
• Finland – Vantaa
• United Kingdom – Oxford

International travel will be required for key meetings and events.

• A proactive doer with experience translating strategy into actionable, audience‑relevant communications.
• Curious about the world and society, welcoming the chance to continuously learn new things.
• You have a track record in designing and executing multi‑channel marketing initiatives in a consulting business environment.
• 5+ years in B2B communications/marketing, comfortable working with international teams.
• Strong content skills (web, social, PR) and editorial judgement, equally at home in planning and execution.
• Working knowledge of Dynamics 365 (or similar CRM), web editing/analytics.
• Outstanding English (written and spoken). An additional language, such as German, Italian, Finnish, or Swedish, is welcome.
• Sector familiarity in energy, bioindustry or sustainability is an advantage.
• Knowledge of creative tools such as Adobe/Canva is an advantage.

AFRY provides engineering, design, digital and advisory services.

As part of AFRY, our 700‑strong Management Consulting team combines deep sector‑specific expertise with strategic consulting and data‑driven market intelligence to turn ambition into actionable results and secure sustainable, competitive future. AFRY Management Consulting is the leading advisor for the transitions of the energy and bioindustry sectors, working globally to help clients navigate the profound shifts driven by decarbonisation, digitalisation, circularity and sustainability.

Our shared principles – Results driven, Client Centric, Empowering and Accountable – guide us in how we work, grow and succeed together.

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