CRM & Marketing Automation Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Oxford Summer Courses is part of the Summer Discovery group.

We are passionate about driving maximum student impact, through optimal learning experiences using world-renowned methodologies, whilst minimising any negative impact on our surroundings. As part of this we work closely with Climate Impact Partners to achieve Carbon Neutral® company certification and we have achieved BCorp certification for corporate social responsibility. Our CEO also founded and continues to support Universify, an independent charity committed to educational equality, through annual significant financial donations, providing office space for Universify's team in central Oxford and through a staff volunteer programme.

We are seeking an experienced CRM & Marketing Automation Manager to lead our marketing technology ecosystem across multiple brands, and who will bring a dynamic blend of creativity and analytical thinking to a fast-paced team. In this role, you will oversee the implementation, optimisation, and management of our marketing automation platforms and CRM systems to drive customer engagement and revenue growth.

The ideal candidate will combine technical expertise with strategic marketing knowledge to develop scalable, data-driven marketing programmes. Your ability to generate innovative ideas while systematically evaluating their effectiveness will be crucial in meeting KPIs for reach, followers, and engagements, ultimately driving conversions to our award-winning summer courses. We are a fast-growing company, and this is a fantastic opportunity for a driven individual to become a pivotal part of a friendly, innovative, and collaborative organisation.

Oxford

Marketing

ASAP

£36,000 - £40,000 depending on experience

Marketing Director

We're looking for a data-savvy CRM Manager to own and optimise our customer journeys across email and automation. You'll take full responsibility for how we communicate with students, parents, agents, and alumni through our CRM (currently Marketing Cloud) - building journeys that convert, retain, and delight.

You’ll work closely with marketing, sales, operations, and product teams to design and deliver seamless, high-converting campaigns that support both commercial and brand goals.

• CRM Strategy: Own and evolve our CRM strategy, with a focus on lead nurturing, conversion, and retention. Introducing new channels where relevant. Manage and optimise our marketing automation platform and CRM system (e.g., Hub Spot, Klayvio, Marketing cloud, Salesforce) to ensure seamless integration and maximum efficiency
• Journey Building: Map and optimise automated customer journeys across the entire customer lifecycle and sales funnel - from first enquiry to alumni communications
• Campaign Execution: Build, test, and send segmented email campaigns for lead gen, sales support, onboarding, and upselling.
• Segmentation & Personalisation: Develop advanced segmentation to improve engagement, personalisation, and conversion.
• Data Management: Maintain clean, structured, and compliant data within the CRM platform. Develop nurture workflows, and qualification processes in collaboration with sales teams. Ensure data quality and integrity across marketing and sales platforms
• Reporting & Optimisation: Track performance and continuously improve CRM activity based on data, feeding into weekly performance reporting. Stay current with industry trends and new marketing automation technologies to recommend and implement improvements
• Collaboration: Work closely with marketing (especially performance and content),and collaborate with cross-functional teams including content, design, sales, and product to align automation strategies with business objectives
• A/B Testing: Regularly test and refine subject lines, content, send times, and journeys.
• Compliance: Ensure all CRM activity is GDPR-compliant.

• Proven experience owning CRM platforms (Klaviyo preferred, but others welcome)
• Proficient with at least one major marketing automation…