Commercial Director, Western Europe - Marketing Effectiveness

Full-time

About the Job

Are you commercially minded with a passion for improving marketing performance? We’re looking for a dynamic and visionary leader to support the growth of our Marketing Effectiveness business across West Europe. This is a unique opportunity to develop a growing business with solutions that deliver deep insight and optimisation capabilities that drive smart marketing decisions – enabling clients to strengthen the performance of their media investments through robust analytical tools.

If you thrive in a fast‑paced, collaborative environment and are ready to make a measurable difference, we’d love to hear from you.

Reporting to the Western European Marketing Effectiveness Leader, you’ll play a central role in driving client adoption of NielsenIQ’s solutions, including MMM, Matched Panel Testing, and NIQ’s AI‑enabled game‑changing new system:
Cadence. This includes working closely with commercial teams to identify and nurture opportunities, shape compelling proposals, support/lead pitches, and guide clients toward the right solutions for their needs. Your focus will be on delivering high‑value client opportunities, contributing to revenue growth, and helping position NielsenIQ as a trusted partner in Media Effectiveness. This is a high‑visibility role for someone who thrives on collaboration, influence, and turning opportunities into results.

Identify and activate opportunities to grow MMM and Media Experiment adoption, supporting sales teams with strategic input and expertise. This involves developing and executing targeted activation plans to engage local sales teams and clients – ensuring strong positioning and influence during the RFP and renewal processes.

Act as a trusted advisor, helping clients understand how our Marketing Effectiveness capabilities can address their business challenges and deliver measurable impact. This includes the preparation of high‑quality, high‑value responses to RFIs and RFPs and other proposals – helping craft pitches that differentiate NielsenIQ in the market and remain laser‑focused on meeting client goals.

Champion our Marketing Effectiveness solutions across internal teams and with clients:
Ensuring stakeholders are equipped to confidently position and promote our offerings and showcasing impact through compelling success stories and thought leadership, including external articles and Linked In content. Always staying informed on evolving product capabilities and market challenges to maintain relevance and credibility.

Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success. Help shape and energize team routines and knowledge via bootcamps, workshops, and training sessions that build capability, spark engagement, and drive performance.

• Revenue Achievement:
  Consistently meet or exceed assigned revenue and margin targets through strategic client engagement and solution alignment.
• Client Conversion:
  Drive adoption of NielsenIQ’s Marketing Effectiveness solutions by identifying opportunities and influencing decision‑makers across key accounts.
• Engagement Excellence:
  Deliver compelling pitches and proposals that resonate with client needs, contributing to high engagement and conversion rates.
• Knowledge Sharing:
  Actively contribute to internal initiatives by sharing expertise, fostering collaboration, and supporting team development.
• Visibility and Awareness:
  Elevate product visibility through impactful presentations, participation in industry events and the adaptation of high‑quality sales materials.

• Proven sales success in securing large MMM / Marketing Effectiveness programs, with experience leading high‑value pitches, proposals, and RFP responses.
• Previous experience in consulting, analytics, or consumer research roles focused on MMMs and Media Experiments.
• Deep knowledge of media evaluation, with the ability to apply insights to real‑world client challenges.
• Strong business development skills, including the ability to…