Marketing and PR Manager FTC

Job description

We at TFP are looking for brilliant minds and passionate hearts to help us shape the future of fertility health. We are one of the largest fertility service providers in Europe operating our IVF clinics and egg/sperm freezing banks in the UK and Poland. We have embarked on the mission to use technology to provide parents with a memorable best-in-class fertility journey that leads to the best outcome starting a family!

At TFP we offer all our patients the care understanding and expertise that help to bring dreams to life. We are passionate about what we do which reflects our commitment to creating lives and changing lives.

Science research and innovation are key to how we work and have led to us pioneering fertility treatment for more than 33 years. Many of our clinicians are internationally renowned specialists and we regularly share knowledge across our clinics to further improve our success.

The Role:

The PR & Marketing Manager will lead the development and execution of integrated marketing and public relations strategies that elevate brand awareness strengthen patient trust and support the organisations growth objectives. This role will focus on building meaningful media relationships driving strategic campaigns and ensuring consistent empathetic and clinically accurate messaging across all touchpoints. Crucially this is a hands-on role requiring both strategic thinking and executional excellence.

The successful candidate will not only lead activity but also actively create and deliver high-quality marketing assets across multiple channels.

The ideal candidate is a proactive storyteller commercially minded marketer and highly capable designer confident in producing on-brand creative across digital and print formats using Adobe Creative Suite.

Your responsibility will include:

Management & guidance of the UK PR agency to drive brand awareness & spread positive stories around fertility in the media.

Managing internal comms alongside the People team ensuring staff are engaged & updated effectively.

Own brand documentation & ensure it is adhered to internally & externally

Keep an eye on the competitive landscape & update teams regularly on how the landscape is changing

Using design tools to create leaflets presentations & other printed assets for marketing to patients

Work with our external partners to drive engagement including content sharing opportunities event planning and execution

Identify marketing media & partnership opportunities

The role is full time working 37.5 hours per week

This is a hybrid opportunity you will be required to work on site at TFP Oxford Fertility as required and a minimum of once per week.

Travel to other TFP location will be required on occasion.

The position is a fixed term contract for 12 months

The Location:

The TFP Oxford Fertility clinic was established in 1992 and is one of the UKs longest standing and largest IVF clinics. Conveniently located in a business park situated on the outskirts of Oxford close to junction 8a of the M40 there is ample free parking for staff and patients around the building.

Key Responsibilities:

Marketing Planning & Execution

Work with internal teams to develop and deliver campaigns supporting patient acquisition retention and brand awareness

Manage marketing calendars and coordinate activity aligned to business priorities

Lead the creation of marketing assets across digital and print including ads leaflets brochures social content presentations and event materials

Design high-quality on-brand creative using Adobe Creative Suite (InDesign Illustrator Photoshop essential)

Ensure all outputs are visually compelling brand-compliant and clinically accurate

Monitor PR & Brand KPIs producing reports to evaluate performance and inform future strategy

Public Relations

Lead all PR activity acting as key contact for media influencers and PR agencies

Proactively identify media opportunities pitch stories and secure positive coverage

Draft press releases media responses and briefing documents

Manage media enquiries reputation issues and crisis communications with professionalism and discretion

Coordinate patient stories expert interviews and clinic-led initiatives for media use (ensuring ethical and GDPR-compliant practices)

Support the Sales & Marketing Director on crisis communications where required

Event Promotion & Stakeholder Support

Develop and execute promotional plans for patient-facing and professional events

Create supporting event collateral and marketing assets (digital and print)

Collaborate with clinics and partners to support local marketing delivery

Provide guidance and marketing support across teams ensuring consistency and best practice

Collaboration & Leadership

Work closely with content social and digital teams to ensure aligned messaging and creative consistency

Collaborate with external agencies and suppliers to deliver high-quality outputs on time and within budget

Act as a brand guardian ensuring excellence across both messaging and creative…