Marketing Manager, Global Demand Generation

Job Description:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society ut the Role:

The Marketing Manager, Global Demand Generation will own end-to-end execution of global demand generation campaigns across Wiley's institutional marketing programs, reporting into the Director. The role offers broad exposure across the team's full range of programs and channels, from paid digital and email to marketing automation and content strategy, making it a strong fit for someone who wants to build versatile, cross-channel marketing expertise.

Key Responsibilities & Duties Own campaign strategy execution across multiple concurrent programs, translating high-level priorities into build plans with minimal step-by-step direction

Build and deploy campaigns end to end: briefs, copy, content, and assets across email, landing pages, and digital ads Build and customize segmented campaigns at scale, tailoring messaging and custom content to different audience clusters rather than running one-size-fits-all sends

Execute account-based marketing motions at both 1:few and 1:many scale

Coordinate with the marketing automation team on campaign builds and sequencing

Partner with segmentation and marketing operations on targeting, personalization, and deployment sequencing

Contribute to content strategy across the team's campaigns

Apply working knowledge of paid digital channels, landing page optimization, and campaign analytics platforms

Track campaign performance against defined metrics and run post-campaign analysis, turning findings into recommendations for the next cycle

Required Qualifications Bachelor's degree in Marketing, Business, or related field

Experience in B2B campaign marketing, demand generation, or related roles

Experience building segmented, personalized campaigns at scale

Experience working with a marketing automation team to plan and execute campaigns

Demonstrated ability to own a channel or campaign end to end Strong writing and content instincts, with sound judgment on aligning execution to strategy

Preferred Qualifications Experience executing account-based marketing (ABM), particularly at 1:few or 1:many scale

Experience in academic publishing, research, EdTech, or another B2B subscription/institutional-sales environment

Familiarity with Salesforce or a similar CRM as it relates to campaign tracking

Experience building landing pages or digital ad creative directly and writing briefs about them Demonstrated curiosity and self-directed problem-solving, comfortable finding answers without a defined playbook

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. Here, your talent matters.

Your ideas have room to grow. And your work creates breakthroughs that can change everything. Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran…