Area Sales Manager

Area Sales Manager – Oxford Homebased / Field Sales

Up to £40,000+ with bonuses, company car & home‑based contract.

Kff is a regional food wholesaler with around 250 colleagues based near Maidstone, Kent. As part of Sysco, the world’s largest food service provider, kff supplies local pub, restaurant customers and delivers directly to caterers. We have a family feel and a close‑knit team with ambitious growth plans.

• Gain, grow and retain customers, delivering profitable volume growth versus targets.
• Research target audience and opportunities in your territory.
• Build and leverage strong customer relationships through face‑to‑face meetings and constant selling.
• Onboard new customers effectively while maintaining close working relationships with existing accounts and tracking activity.
• Partner with customers to understand their growth plans, add value, and offer practical solutions and products.
• Understand competitor activity and proposals to ensure you offer the best local solutions.

• Proven experience in field sales or account management, preferably in the food service industry.
• Commercially astute with a strong drive to win new business and optimise existing accounts.
• Technical proficiency in Excel and comfortable building and maintaining relationships.
• Must have a passion for sales and a strong customer‑centric mindset.
• Having a food background is a plus but not essential.

We are passionate about creating an inclusive workplace that celebrates and values diversity. We want people who help us grow, not just fit in. Bring your whole self to work. We do not just look at your CV; we focus on who you are and your potential. Everyone is welcome, and we actively celebrate the unique talents of each colleague.

As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated, and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at kff.

If you need adjustments to our recruitment process, speak to our resourcing team and we will support you.