Area Sales Manager - Agricultural Machinery

Agricultural Area Sales Manager
- Agricultural Machinery Sales

This role is not eligible for UK Visa Sponsorship - the successful applicant must have existing Right to Work in the UK.

Are you an experienced Agricultural Machinery Sales professional looking to develop an established territory with a respected agricultural dealership?

Do you enjoy building long-term customer relationships while helping farmers invest in the latest agricultural machinery and equipment?

Would you like the opportunity to represent leading agricultural brands whilst managing your own sales territory with the autonomy to grow your customer base?

Northamptonshire & North Oxfordshire

• £37,000 - £42,000pa - dependent on experience
• Attractive commission and bonus structure
• Company vehicle
• Laptop and mobile phone
• Income protection and life assurance benefit
• Employee assistance programme and shopping discounts
• Ongoing manufacturer and product training
• Established sales territory with existing customer base
• Long-term career progression opportunities
• Pension scheme

Our client is a well‑established and highly respected agricultural machinery dealership with an excellent reputation for customer service across the farming industry. Representing leading agricultural machinery manufacturers, the business supplies, services and supports a wide range of equipment for agricultural customers throughout the region.

Due to continued growth, they are now looking to recruit an Agricultural Area Sales Manager to develop sales across an established territory, working closely with both existing customers and new prospects.

An exciting opportunity has arisen for an Agricultural Area Sales Manager to take responsibility for an established sales territory covering Northamptonshire and North Oxfordshire. Working closely with farmers, contractors and rural businesses, you will promote a comprehensive range of agricultural machinery while delivering outstanding customer service throughout the sales process.

This is a field‑based role where you'll manage your own diary, maintain regular customer contact, identify new business opportunities and build lasting relationships across your territory.

The successful candidate will combine strong commercial awareness with excellent product knowledge and a genuine passion for agriculture.

• Develop new business opportunities within your assigned territory
• Manage and grow relationships with existing agricultural customers
• Promote and sell agricultural machinery and associated products
• Qualify sales opportunities and generate new leads
• Arrange and carry out customer visits and on‑farm demonstrations
• Prepare quotations and negotiate sales agreements
• Deliver professional product presentations and advice
• Maintain accurate customer records using the company CRM system
• Monitor market trends, competitor activity and customer requirements
• Attend agricultural shows, demonstrations and customer events
• Work closely with colleagues across sales, service and parts departments
• Deliver an exceptional level of customer service from initial enquiry through to delivery and follow‑up

• Previous experience selling agricultural machinery or related agricultural products
• Good understanding of modern farming practices and machinery
• Proven ability to build strong customer relationships
• Excellent communication and negotiation skills
• Self‑motivated with the ability to work independently
• Commercially driven with a proven track record of achieving sales targets
• Strong organisational and time management skills
• IT literate with experience using CRM systems and Microsoft Office
• Full UK driving licence
• Fluent English language skills

• Established knowledge of the local agricultural community
• Previous experience within an agricultural dealership
• Knowledge of precision farming or modern agricultural technology
• Existing agricultural customer network within the region

This is a full‑time, field‑based position working Monday to Friday, managing an established sales territory across Northamptonshire and North Oxfordshire. Flexibility will be required to attend customer meetings, demonstrations, agricultural shows and industry events when required.