Sales Director

Role:
Director Sales UK/Europe (Digital Technologies BFSI)

Location:

London, UK Desired Industry

Experience:

1015 Years About the Role We are looking for an experienced Director Sales to drive Digital Technologies business growth across the UK and Europe , focusing on the BFSI sector. The role is responsible for new business acquisition, strategic account growth, and selling enterprise digital transformation services. Relevant Experience The incumbent should have 1015 years of experience in IT services and digital transformation sales across the UK and European markets, with a strong focus on the Banking, Financial Services, and Insurance (BFSI) sector.

Proven experience in selling digital transformation services, including cloud, application modernization, data and analytics, cybersecurity, enterprise platforms, and managed services. Demonstrated success in new logo acquisition, strategic account management, and growing multi-million-pound enterprise accounts within BFSI. Strong consultative and value-based selling experience with the ability to engage business and technology stakeholders across complex sales cycles.

Role Description Own and deliver regional revenue, bookings, profitability, and growth targets for Digital Technology Services across the UK and Europe. Drive end-to-end enterprise sales cycles for digital transformation opportunities within banking, financial services, insurance, fintech, and wealth management organizations. Develop and execute go-to-market strategies for digital services aligned with BFSI business priorities. Build, manage, and grow a qualified pipeline of strategic opportunities while ensuring accurate forecasting and CRM hygiene.

Position business value, operational efficiency, customer experience, regulatory compliance, and digital innovation to senior executives and C-level stakeholders. Acquire new strategic customers while expanding existing enterprise accounts through cross-selling and upselling digital services. Collaborate with solution architects, practice leaders, consulting teams, and delivery organizations to develop winning proposals and commercial solutions. Align customer business objectives with digital transformation roadmaps covering cloud adoption, application modernization, data, cybersecurity, automation, and selective AI initiatives.

Build strong relationships with technology partners, hyperscales, and strategic alliances to create joint go-to-market opportunities. Represent the organization at BFSI, fintech, and digital transformation industry events across the UK and Europe. Desired Skills & Competencies Must be UK-based and willing to travel across Europe/EMEA. Fluent in English; additional European languages are advantageous. Strong understanding of digital transformation services within the BFSI sector, including cloud, data, application modernization, cybersecurity, enterprise integration, and managed services.

Working knowledge of AI, Generative AI, intelligent automation, and analytics solutions as part of wider digital transformation programmes. Proven enterprise sales hunter with a consistent record of winning and expanding large strategic accounts. Deep expertise in consultative and solution-led selling rather than product sales. Strong understanding of regulatory, security, governance, and compliance requirements within the BFSI industry. Ability to engage and influence C-suite executives, including CIOs, CTOs, CDOs, CISOs, COOs, and business leadership teams.

Excellent negotiation, commercial, stakeholder management, and large-deal closure skills. Experience working with global delivery models, offshore teams, and distributed delivery organisations. Highly proactive, customer-centric, consultative, and results-oriented sales leader. Academic Qualification Bachelor's degree in Computer Science, Engineering, Information Technology, Business, or a related discipline.