Commercial Director, Western Europe – Marketing Effectiveness

• Full-time

Are you commercially minded with a passion for improving marketing performance?

We’relooking for a dynamic and visionary leader to support the growth of our Marketing

Effectiveness business across West Europe. This is a unique opportunity to develop a growing business with solutions that deliver deep insight and optimisation capabilitiesthat drive smart marketing decisions– enabling clients to strengthen the performance of their media investmentsthrough robust analytical tools.

If you thrive in a fast-paced, collaborative environment and are ready to make a measurable difference,we’dlove to hear from you.

Reporting to the Western European Marketing Effectiveness Leader,you’llplaya central rolein driving client adoption ofNielsenIQ’ssolutions, including MMM, Matched Panel Testing, and NIQ’sAI-enabled game-changing new system:

Cadence. This includes working closely with commercial teams toidentifyand nurture opportunities,shape compelling proposals, support/leadpitches, and guide clients toward the right solutions for their needs. Your focus will be on delivering high value client opportunities, contributing to revenue growth, and helping position

NielsenIQas a trusted partner in Media Effectiveness. This is a high-visibility role for someone who thrives on collaboration, influence, and turning opportunities into results.

Salary: 65400 GBP to 121100 GBP gross per year. Placement within the range will depend on objective criteria including experience, skills, and internal equity considerations. We are committed to equal pay and pay transparency. Remuneration decisions are made using gender-neutral and objective criteria.

Identify and activate opportunities to growMMM and Media Experimentsadoption, supporting salesteamswith strategic input and expertise.

This involves developingandexecutingtargeted activation plans to engagelocal sales teams and clients-ensuring strong positioning and influence during the RFP and renewal processes.

Act as a trusted advisor, helping clients understand how our Marketing

Effectivenesscapabilities can address their business challenges and deliver measurable impact.

This includes the preparation of high-quality, high-valueresponses to RFIs and RFPsand other proposals-helping craftpitchesthat differentiate

NielsenIQin the marketandremain laser-focused on meeting client goals.

Champion our Marketing Effectiveness  solutions across internal teams and with clients:
Ensuring stakeholders are equipped to confidently position and promote our offeringsandshowcasingimpact through compelling success stories and thought leadership, including external articles and Linked In content.

Always stayinginformed on evolving product capabilities and market challenges tomaintainrelevance and credibility.

Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success.

Help shape and energize team routines and knowledge via bootcamps, workshops, and training sessions that build capability, spark engagement, and drive performance.

To measure success in this role, you will be evaluated on the following metrics:

Revenue Achievement:

Consistently meet or exceed assigned revenue and margin targets through strategic client engagement and solution alignment

Client Conversion:

Drive adoption ofNielsenIQ’sMarketing

Effectivenesssolutions byidentifyingopportunities and influencing decision-makers across key accounts

Engagement Excellence:

Deliver compelling pitches and proposals that resonate with client needs, contributing to high engagement and conversion rates

Knowledge Sharing:

Actively contribute to internal initiatives by sharing expertise, fostering collaboration, and supporting team development

Visibility and Awareness:

Elevate product visibility through impactful presentations, participation in industry events and theadaptationof high-quality sales materials

Proven sales successin securing largeMMM /Marketing Effectivenessprograms, with experience leading high-value pitches, proposals,…