Sales Strategy and Program Lead, Parts and Accessories

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Location:

Oxford, OXF, GB

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come.

Are you ready to ride with us?

This Hybrid role is not tightly linked to a physical location and provides flexibility in where in the UK you are based, when and how you accomplish your work.

Job Summary

The Sales Strategy and Program Lead, Parts & Accessories (P&A) is responsible for developing, executing, and optimizing dealer-facing programs, events, and growth initiatives that drive Parts & Accessories sales performance across the EMEA Harley-Davidson dealer network.

The role will report to the Sales & Operations Planning Manager and will work closely with Field Sales Managers, Demand Planning, Order Management, Harley-Davidson University, Marketing and Product to increase dealer investment in P&A inventory, improve attachment rates, grow customization sales, and enhance dealer profitability across EMEA (Europe, Middle East & Africa).

Job Responsibilities

• Lead the design, development, implementation, and continuous improvement of dealer-facing Parts & Accessories growth programs.
• Develop initiatives that encourage increased dealer investment in inventory and merchandising.
• Partner with Field Sales Managers to improve dealer performance, attachment rates, and customization sales.
• Leverage Custom Coverage and Collaborative Inventory Management programs where applicable.
• Lead planning and partnered execution of P&A related spaces at major consumer events.
• Develop event content, presentations, communications, and support materials.
• Support implementation of pre-accessorization, accessory pre-selling, digital selling tools, and attachment-rate improvement strategies.
• Partner with H-D University on curriculum and training initiatives.
• Track program adoption, inventory investments, attachment rates, and sales growth.
• Lead initiatives across Sales, Marketing, Order Management, Sales Planning, HDU, and Dealer Operations, connecting buying, merchandising, inventory management, and sales execution to drive retail performance.
• Influence business decisions through data-driven insights.
• Measure and report program performance, sharing results, key learnings, and best practices to support continuous improvement across markets.

Education Requirements

High School Diploma or equivalent

Education Preference

Bachelor’s Degree preferred

Experience Requirements

• Typically requires a minimum of 5+ years of related experience.
• Experience with in a vehicle dealership or original equipment manufacturing service/parts operation preferred.
• Effective verbal and written communication skills as well as proficient in delivering effective presentations to motivate dealers to act.
• Project Management experience with ability to manage multiple projects and priorities.
• Proficient in Microsoft Excel, Word, PowerPoint Presentation and Outlook.
• Fluency in verbal and written English, other in region language(s) would be an advantage.

We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson ( here ).

Direct Reports:

No
Travel Required:10 - 25%
Visa Sponsorship:

This position is not eligible for visa sponsorship or visa transfer
Relocation:

This position is not eligible for relocation assistance

Job Segment: Field Sales, Demand Planner, Supply Chain, Merchandising, Project Manager, Sales, Operations, Retail, Technology