Director, Field Marketing - Pioneer

Director Of Field Marketing

Are you ready to shape the future of local marketing at Pernod Ricard USA? As Director of Field Marketing, you'll lead a team of regional experts to drive market-level activation strategies and commercial planning. This role is central to our media-to-shelf transformation, ensuring national brand programs are locally relevant and commercially impactful. You'll be the voice of the market, translating insights into action and driving profitable growth, household penetration, and brand love across our portfolio.

A strategic marketing leader who thrives in a cross-functional, fast-paced environment. Someone who is passionate about localizing national brand strategies and empowering teams to deliver results. A collaborative communicator who can balance creativity with commercial rigor. If you're entrepreneurial, people-focused, and energized by market-level influence, this role is for you.

Major Responsibilities / Accountabilities Local Activation Strategies & Market Programs

• Provide input through a local lens to inform program and campaign development.
• Develop and communicate activation strategies based on division / geographic priorities.
• Ensure assets provided to Sales are fit for field purpose and support portfolio strategy execution.
• Oversee localization and customization of national programs.
• Assess and approve locally initiated programs where national programs do not meet market needs.

Customer & Distributor Sell Decks

• Ensure quality delivery of sell decks with clear objectives, local insights, and media support.
• Translate and communicate brand standards effectively to field, customers, and distributors.

Program Input, Feedback & ROI

• Provide local market insights during annual planning and program briefing.
• Ensure all programs have commercial objectives and ROI evaluations.
• Offer ongoing feedback to brand and channel marketing teams on program impact.

Local Market Connection

• Maintain top-to-top connections with Division GMs and distributor management.
• Ensure Field Marketing Managers gather and share market intelligence.
• Contribute to division / local market planning processes.

Talent Development & Culture Cultivation

• Lead and mentor Field Marketing Managers, supporting career growth and objective achievement.
• Demonstrate leadership aligned with PR USAs core values : collaboration, growth mindset, agility, results, and consumer centricity.

Whats in it for me?

Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. Youll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

Required

qualifications

• Bachelors degree preferably in Marketing or Business Administration with a concentration in Marketing.
• 1015 years of experience in marketing, trade / retail management, or brand roles with exposure to brand building and sales.
• Proven ability to create local activation strategies and drive commercial planning.
• Strong leadership, analytical, and interpersonal skills.
• Willingness to travel up to 30%.

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