National Accounts & Channel Development Manager
Listed on 2026-10-18
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Sales
Business Development, B2B Sales, Account Manager, Wholesale
CAYI – Drink Tech is seeking a high-impact Business Development Manager – U.S. Strategic Accounts, Retail & Promotional Channel Development to drive new business growth throughout the United States. This role is responsible for identifying, developing, and converting new strategic customers while building long‑term partnerships with leading retail, wholesale, promotional products, and consumer brands.
This is a hunter/rainmaker role focused on creating new business opportunities, developing relationships with executive decision‑makers, and converting opportunities into long‑term commercial partnerships. The ideal candidate has proven experience selling into retail, wholesale, consumer products, promotional products (PPAI/ASI), private label, and branded merchandise markets and can position Drink Tech as a strategic global manufacturing and product solutions partner.
Key Responsibilities New Customer Development- Identify, prospect, and develop new strategic customers throughout the United States.
- Generate new business opportunities through cold calling, networking, referrals, Linked In Sales Navigator, trade shows, and industry relationships.
- Build relationships with founders, buyers, category managers, sourcing leaders, product development teams, and executive decision‑makers.
- Develop opportunities within:
- Drinkware & Hydration Brands
- Consumer Products
- Promotional Products Industry
- Private Label Manufacturing
- Licensed Products
- Corporate Gifting
- Retail & Wholesale Channels
- Target brands including Stanley, Owala, YETI, BrüMate, Frost Buddy, Hydro Flask, Takeya, Camel Bak, Ello, Reduce, Simple Modern, and other emerging consumer brands.
- Develop and execute growth strategies across retail, wholesale, e‑commerce, and promotional products channels.
- Build relationships with retail buyers, wholesalers, distributors, brokers, category managers, and promotional product suppliers.
- Develop strategic partnerships with ASI distributors, PPAI members, SAGE distributors, decorators, promotional agencies, and corporate branding organizations.
- Drive retail sell‑in strategies, product presentations, line reviews, and assortment expansion.
- Identify opportunities for national retail placement and promotional product distribution.
- Expand Drink Tech's presence with major retailers including Costco, Walmart, Target, Amazon, Sam's Club, Whole Foods, Kroger, Dick's Sporting Goods, REI, Academy Sports, Bass Pro Shops, Cabela's, and other strategic retail partners.
- Build and manage a robust sales pipeline from prospecting through commercial conversion.
- Develop strategic account plans for key customers.
- Conduct customer presentations, product demonstrations, pricing discussions, quotations, and contract negotiations.
- Convert opportunities into product development projects and long‑term supply agreements.
- Maintain executive‑level relationships with strategic accounts.
- Achieve annual sales, profitability, and customer growth objectives.
- Develop new business through ASI, PPAI, SAGE, distributors, decorators, and promotional products suppliers.
- Build strategic relationships with promotional product distributors, corporate branding agencies, and promotional product organizations.
- Increase Drink Tech's visibility within the Promotional Products Industry.
- Represent Drink Tech at ASI Shows, PPAI Expo, and other industry trade shows.
- Identify opportunities for custom‑branded drinkware and promotional merchandise.
- Monitor industry trends across retail, consumer products, drinkware, promotional products, and e‑commerce.
- Analyze competitor activity, pricing, product launches, and market opportunities.
- Identify emerging brands, retailers,…
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