Sales and Partnerships Manager

Reference:11329 MLR

Consultant:Michelle le Roux

• Develop and implement hotel sales strategies to increase occupancy and revenue.
• Build and maintain strong relationships with local and international travel agents, tour operators, DMCs, concierge networks, and luxury travel partners.
• Grow business from key markets, including the USA, UK, Germany, and South Africa.
• Identify new markets, sales channels, and business opportunities to support hotel occupancy.
• Plan and attend trade shows, roadshows, networking events, webinars, and sales trips.
• Manage group enquiries, exclusive-use bookings, and special events until handover to the operational team.
• Coordinate site inspections, educational visits, and familiarisation trips for travel partners and media.
• Work closely with Reservations, Revenue, Marketing, and Operations to achieve sales and occupancy targets.
• Monitor sales activity, agent performance, new business, and conversion rates.
• Conduct competitor and market analysis within the luxury travel and hospitality industry.

• Relevant tertiary qualification in Hospitality Management, Tourism, Marketing, Business Management, or a related field advantageous.
• Minimum 5 years’ experience in hotel sales, luxury hospitality, or tourism sales.
• Proven experience managing travel agent and tour operator relationships.
• Experience developing sales strategies that drive revenue and occupancy.
• Experience with group bookings, exclusive-use bookings, and high-value guests.
• International sales and market development experience advantageous.
• Experience attending trade shows, roadshows, sales trips, and networking events.
• CRM and hotel reservation system experience advantageous.
• Strong sales, negotiation, presentation, and networking skills.
• Good commercial and financial understanding, including the ability to analyse sales data and market trends.
• Knowledge of hotel revenue management principles.
• Excellent Afrikaans and English communication skills.
• Results-driven, proactive, highly organised, and able to work independently.
• Willing to work outside normal hours, including weekends and public holidays when required.