Marketing Coordinator

About Health Works Health Works  Medical partners with employers to keep their work forces healthy, safe, and ready to work. Our services span occupational and pre-employment health, workplace injury care and case management, worksite care, and corporate wellness. We combine responsive clinical service, practical technology, andstrong client relationships to help organizations care for their people and operate effectively. We are building the next stage of our growth in Paducah and beyond.

This is an opportunity to help shape how Health Works tells its story, reaches new employers, and supports lasting client partnerships.

The Opportunity The Marketing Coordinator is the primary internal owner of day-to-day marketing execution. This role builds awareness, generates demand, and helps turn marketing activity into qualified opportunities for Business Development. Working directly with the CEO and alongside the Business Development Manager, Director of Client Success, Fractional CMO, and clinical leaders, the Coordinator translates commercial priorities into campaigns, content, events, and measurable results.

The CEO provides direct supervision and commercial priorities. The Fractional CMO provides quarterly marketing strategy, brand governance, and content-pillar direction; the Coordinator owns weekly and monthly execution against the approved plan.

Key Responsibilities Marketing Strategy & Execution Execute the annual marketing plan and rolling campaign calendar in partnership with the CEO and Fractional CMO.Translate Growth Engine priorities into weekly deliverables, coordinated campaigns, and clear deadlines.

Coordinate activity across Health Works service lines, industries, and priority markets.

Demand & Lead Generation Build and execute targeted campaigns, email lists, and outreach supporting qualified employer leads and commercial opportunities.

Track lead sources, campaign performance, and marketing-sourced opportunities.

Coordinate timely, documented lead handoffs to Business Development in the CRM.Content, Video & Brand Create and coordinate website, email, social, digital, and print content consistent with approved brand standards.

Capture, edit, and repurpose short-form video, interviews, podcasts, webinars, client stories, and subject-matter expertise into engaging content.

Coordinate podcast/video planning, recording logistics, basic production, publishing, and content distribution, using vendors when appropriate.

Develop case studies, presentations, capability statements, and sales-enablement materials.

Obtain appropriate approvals and permissions before publishing client, employee, clinical, or executive content.

Digital Marketing & CRMSchedule and publish corporate social content and newsletters, and draft executive thought-leadership posts for review and approval on personal Linked In accounts.

Support email marketing, lead nurturing, CRM campaigns, marketing automation, landing pages, and website updates.

Coordinate external website, SEO, digital advertising, creative, and other marketing partners.

Improve organic search and AI-search discoverability using credible, accurate content and measurable reporting.

Maintain reliable CRM campaign, attribution, and lead-source data.

Events & Thought Leadership Coordinate conferences, webinars, round tables, community events, and employer-facing initiatives.

Develop pre-event promotion, on-site content capture, and post-event follow-up plans.

Help elevate Health Works leaders and clinical experts as trusted voices in occupational health.

Market Intelligence & Growth Team Monitor industry trends, competitors, customer needs, and emerging market opportunities.

Identify target organizations, decision-makers, and priority segments for coordinated…