Strategic Partnership Director

Get AI-powered advice on this job and more exclusive features.

At AJ Bell, we’re passionate about making investing easier and more accessible. As one of the UK’s largest investment platforms, we partner with financial advisers, networks, and consolidators to help people invest confidently for their future.

We’re now looking for a Strategic Partnership Director to lead and grow our relationships with major advice firms and networks across the UK. This is a senior, high-impact position where you will shape AJ Bell’s engagement strategy with Nationals, Consolidators, and Networks, driving new business flows and strengthening long-term partnerships across our Invest centre, Investments, and Custody Solutions propositions.

• Developing and delivering a national strategy to grow AJ Bell’s presence within the adviser market.
• Building and deepening relationships with senior stakeholders across major Nationals, Networks, and Consolidators.
• Identifying new business opportunities and developing tailored engagement plans that deliver measurable growth.
• Collaborating closely with regional and key account teams to ensure a coordinated, data-driven approach to growth.
• Using market intelligence and business performance data to identify trends, risks, and opportunities for improvement.
• Representing AJ Bell at national forums, events, and partner meetings, acting as a senior ambassador for our brand.
• Ensuring all activity supports our regulatory commitments, including Consumer Duty and good customer outcomes.

• Extensive experience in a strategic business development or relationship management role within financial services.
• Proven success working with Nationals, Networks, or Consolidators in the financial advice sector.
• Strong understanding of investment platforms, SIPP, and investment propositions.
• Excellent relationship management, negotiation, and presentation skills with credibility at senior levels.
• Commercially astute, data-informed, and able to translate insight into action.
• Collaborative and strategic mindset, able to influence across teams and functions.
• Diploma in Regulated Financial Planning (Level
  4) or equivalent is desirable.

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 620,000 customers using our award‑winning platform propositions to manage assets totalling more than £96.1 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1,500 employees and have been named one of the UK's “Best 100 Companies to Work For” for six consecutive years and in 2025 named a Great Place to Work®.

At AJ Bell you can expect a friendly working environment with a strong sense of teamwork, we have a great sense of pride in what we do, and this is reflected in our guiding principles.

• Starting holiday entitlement of 28 days, increasing up to 31 days with length of service plus a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 8%
• Discretionary bonus scheme
• Buy As You Earn (BAYE) Scheme
• PMI
• Health Cash Plan – provided by Simply Health
• Discounted private healthcare scheme and dental plan
• Free gym membership
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Ongoing technical training
• Professional qualification support
• Talent development programmes
• Peer recognition scheme, with rewards…