Senior User Acquisition Manager

Overview

Homa is a global mobile game developer and publisher creating games people love. We partner with studios and internally develop games, having launched over 80 titles, reached over 2 billion downloads, and seen our game All in Hole break into the global top-50 grossing charts. These are milestones, not the finish line. With deep expertise in product and technology, we built Homa Lab, our proprietary platform that gives developers the market intelligence, data tools, and game tech, with AI built-in, to find product-market fit fast and scale mass-market games into lasting experiences players enjoy for years.

This is our flywheel:
Homa Lab helps studios spot the right ideas early, turn them into games quickly, and reach millions of players. Every launch brings back data and insights that fuel the next hit, making each turn of the loop faster, smarter, and more likely to win. AI supercharges this process, running through everything we do, from everyday tasks to our guiding principles.

What powers the loop is talent density. 220+ people from 30+ nationalities, bringing expertise from the world's best studios and companies. We uphold ambition, curiosity, humility, and focus, and deliver with speed, excellence, and candor. Since the start, we've raised $165M from Headline, Northzone, Eurazeo, Bpifrance, and the founders of King, Sorare, and Spotify, people who've built and backed the games and platforms we admire, now supporting our drive to create the next ones.

At Homa, we are building the next billion-player experiences from the ground up and shaping the future of entertainment.

As a Senior User Acquisition Manager
, you'll play a key operational role in driving the growth of one of Homa's most ambitious and high-potential mobile games: our biggest investment to date. You'll report directly to the VP of Growth
, and work closely with Product Managers, Creatives, and Data teams to execute, optimize, and scale world-class user acquisition strategies.

You'll be both strategic and hands-on
: owning campaigns from setup to performance analysis, while also aligning with stakeholders to ensure UA efforts are tightly connected to game performance and company goals.

Your main responsibilities will include:

• Own and execute the full UA lifecycle: from strategy definition to campaign setup, optimization, and reporting, across major channels (social, SDK, DSPs, etc.).
• Lead the launch and scaling of new games, working closely with Product and Growth teams to ensure smooth soft launches and post-launch optimization.
• Collaborate with Product teams to align UA strategy with in-game metrics, player behavior, and monetization performance.
• Analyze and interpret performance data to identify growth opportunities, test new channels, and continuously improve efficiency.
• Develop and iterate creative testing strategies with the Creative Studio to enhance CTR, CPI, and overall performance.
• Report and communicate clearly on performance, learnings, and next steps — managing expectations and ensuring alignment across teams.
• Stay hands-on and proactive, ensuring that campaigns are operationally excellent and results-driven, even under fast-changing conditions.

This is a great opportunity to own the growth of a key title
, work in a high-impact environment, and directly shape how millions of players discover and engage with Homa's games.

We're looking for someone who combines strong UA expertise with a hands-on, execution-driven mindset: someone who thrives on making things happen, not just managing them. You're a great fit if you have:

• 5+ years of hands-on UA experience in mobile gaming, with proven success in launching and scaling games.
• Operational expertise in campaign setup, optimization, and performance analysis across major platforms (Meta, Google, App Lovin, etc.).
• Deep understanding of mobile game metrics, from soft launch KPIs to LTV and ROAS, and how they tie into UA strategy.
• Strong analytical mindset: comfortable working with data, MMPs (Adjust, Appsflyer), and SKAN frameworks to guide decisions.
• Excellent communication skills, with the ability to align with Product and Growth stakeholders effectively.
• Proactive, detail-oriented, and autonomous, with a passion for execution and iteration.
• Bonus:
  Experience mentoring junior UA managers or coordinating small teams to ensure smooth collaboration and performance alignment

Even if you don't check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we're more interested in your potential and passion than a perfect match to our checklist.

At Homa, we prioritize talent, energy, and determination over traditional credentials. We're building a global community of brilliant, driven people who think boldly, move fast, and push boundaries. We believe true innovation comes from diverse perspectives, deep collaboration, and curiosity without limits. Our culture is grounded in four core values:

• Ambition:
  We…