Senior Web & CRO Manager

Join to apply for the Senior Web & CRO Manager role at Trusted House sitters.

Trusted House sitters is a fast growing, direct-to-consumer marketplace redefining pet care and travel. Our mission is to make travel work better for pets, their people, and the global community of animal lovers. With members in over 140 countries and a team of more than 100, we aim to become the world’s most-loved pet travel solution.

Senior Web & CRO Manager – turn cold audiences into customers through engaging, data-led web experiences. You’ll work directly in our CMS (Builder.io) and collaborate with Marketing, Product, Design and Engineering to launch, test and refine website experiences that drive more new customers to join our platform.

• Experimentation & Conversion Optimisation: develop and run website content experiments, own the CRO roadmap and deliver measurable impact.
• Experience Design & Site Optimisation: shape web experiences, ensure performance, mobile responsiveness, accessibility, and stay current on industry best practices.
• Capture Inbound Marketing Traffic: partner with marketing to build landing pages that match audience intent and personalise journeys.
• Roadmap Ownership & Prioritisation: own the marketing website roadmap, collaborate with marketing partners, product and engineering to explore development for new capabilities.
• Data Analysis & Implementation: perform analytics, spec and implement new tracking with the Data team, use BI tools like Looker or Tableau, and write SQL as needed.

• Web/CRO proficiency: extensive demonstrable experience in Website Conversion Rate Optimisation, Growth Marketing or related fields, working with Product and Design to deliver measurable conversion impact.
• Technical/CMS experience: hands‑on with website builders and CMS platforms (Builder.io/Prismic), comfortable working with engineers.
• Fluent in experimentation: run rapid experiments, define testing frameworks and approaches to scale faster.
• Data literate: strong grasp of analytics concepts, self‑serve basic analysis, rely on Data team only for complex tasks.
• Excellent communicator: translate complex domain concepts to non‑expert audiences, contribute to C‑suite level analysis.
• T‑shaped marketer: specialize in your field, yet have broad exposure to other marketing areas.
• Commercially aware: understand how the business makes money and how you contribute to growth.
• Thrives in ambiguity: comfortable in a fast‑moving, evolving environment.
• Driven & curious: proactively seek ways to improve performance, challenge assumptions.
• Bias to action & impact: ship fast, optimise for learning and iteration.
• Constantly learning: stay up‑to‑date with trends and develop skill set.

• Experience in fast‑paced start/scale‑ups, marketplaces, travel or pets.
• Proficiency with data exploration tools like Mode, Looker, Amplitude; enthusiasm for learning SQL.
• Experience utilising behavioural science techniques to connect with audiences.

At the heart of our team are diverse backgrounds. Trusted House sitters is committed to equal opportunities throughout the interview process and selection. Offers are based solely on merit, qualifications, and professional suitability. Protected characteristics do not enter into the decision‑making process.

We may use artificial intelligence tools to support parts of the hiring process. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. For more information about how your data is processed, please contact us.