Regional Marketing Manager

Checkmarx is the enterprise application security leader and the host of Checkmarx One™ — the industry
-leading cloud-native App Sec platform thathelps enterprises build #Dev Sec Trust  .

Who are we?

Checkmarxis the AI-powered application security leader helping the world’s most security- conscious enterprises secure the software that powers modern life. For more than two decades, our unified platform and services have helped organizations protect human- and AI- generated code from the first line through runtime, reducing risk across applications, cloud, and the software supply chain without slowing innovation.

We’re trusted by 1,600+ customers in 70+ countries, including some of the largest enterprises and governments in the world. Guided by research-led innovation and a developer-first mindset, we help every developer, security team, and enterprise build software that is risk-free by design.

What are we looking for?

We are looking for a strategic and execution-focused Regional Marketing Manager to lead marketing initiatives across Northern Europe (NEUR) for our Application Security (App Sec) solutions.

This role is responsible for driving pipeline growth, accelerating deal velocity, and increasing brand awareness among enterprise and mid-market customers. You will work closely with regional sales, partners, and global marketing teams to deliver high-impact campaigns tailored to technically sophisticated audiences, including CISOs, Dev Sec Ops  leaders, and developers
.

How will you make an impact?

• Own the NEUR regional marketing strategy aligned with global App Sec priorities and revenue goals
• Translate global campaigns into regionally relevant programs across UKI, Netherlands and Nordics
• Segment markets and prioritize accounts based on ICP, maturity, and opportunity size
• Own regional marketing-sourced pipeline targets aligned to revenue goals
• Build and execute programs that generate qualified pipeline across priority segments (enterprise, mid-market, strategic accounts)
• Drive consistent top-of-funnel volume through integrated campaigns (digital, events, content syndication, paid media)
• Understanding and ownership of Pipeline targets and gaps
• Clear handoff of MQL- SQL and ownership of lead conversion and Deal progression

Demand Generation & Pipeline Expansion

• Design and execute integrated, multi-channel campaigns (ABM, digital, content syndication, paid media)
• Drive high-quality pipeline in partnership with sales, focusing on target accounts and strategic deals
• Optimize marketing funnel performance using data-driven insights and continuous testing
• Lead Account-Based Marketing (ABM) initiatives for top-tier enterprise accounts
• Partner with sales to develop account-specific engagement plans and personalized campaigns
• Support deal acceleration through tailored content, executive engagement, and field programs

Field Marketing & Events

• Plan and execute regional and local events (industry conferences, round tables, executive dinners, webinars)
• Represent the company at key cybersecurity and developer-focused events across NEUR
• Ensure strong pre- and post-event engagement to maximize pipeline contribution
• Adapt global App Sec messaging for Northern European audiences with high technical expectations
• Collaborate with product marketing to refine positioning for Dev Sec Ops  and security buyers
• Support development of regional case studies, customer advocacy, and thought leadership
• Act as a trusted marketing partner to regional sales leaders
• Enable channel and technology partners with co-marketing campaigns and MDF programs
• Align closely with SDR teams to ensure effective lead follow-up and conversion

Analytics & Reporting

• Track campaign performance, pipeline contribution, and ROI across NEUR
• Provide regular reporting and insights to regional and global stakeholders
• Use data to refine targeting, messaging, and channel effectiveness

What is needed to succeed?

Experience

• 3-5+ years in B2B marketing, ideally in cybersecurity, application security, or Dev Sec Ops
• Proven experience managing regional or field marketing in Northern Europe
• Demonstrated success in driving pipeline and supporting enterprise sales cycles

Skills

• Stro…