Director of Membership, Hammock Golf Resort & Spa PCMA PCMA strives to advance profession of club membership

POSITION TITLE: Director of Membership

REPORTS TO: General Manager

WORK STATUS: Full-Time Position, Salary

About The Club at Hammock Beach Golf Resort & Spa Overview:

The Club at Hammock Beach is an oceanfront club and resort community in Palm Coast, Florida, set along the Atlantic. Members enjoy refined dining, world class golf and racquet facilities, spa and wellness, and a dynamic calendar of social events. The Club is managed by Troon, the world’s largest golf course management company, and is a Troon Privé club. The Ocean Course hosts the PGA Tour Champions event Constellation FURYK & FRIENDS.

POSITION SUMMARY:

The Director of Membership represents the Club in a professional and welcoming manner, communicating membership benefits, classifications, policies, and services to prospective and current members. This position builds strong relationships with members, real estate professionals, Club leadership, and operating departments to support membership growth, retention, engagement, and satisfaction.

The Director of Membership reports to the Club General Manager.

PREFERRED QUALIFICATIONS:

• Bachelor’s degree in hospitality management, business administration, marketing, communications, or a related field
• Minimum of five years of progressive experience in private club membership
• Previous management experience
• Strong understanding of membership based organizations, member expectations, and relationship driven sales
• Proven ability to build relationships with affluent clientele and diverse membership demographics
• Proficiency with Microsoft Office, membership management systems, CRM platforms, and email marketing tools
• Highly organized, detail oriented, and able to manage multiple priorities and deadlines
• Ability to maintain confidentiality and exercise sound judgment with sensitive member and Club matters

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Membership Development and Sales

• Develop and implement annual membership sales and retention strategies aligned with Club goals
• Manage the sales process from initial inquiry through application, approval, onboarding, and activation
• Build relationships with prospective members, current members, homeowners, and referral sources
• Conduct membership tours and presentations
• Maintain a strong pipeline of qualified prospects and track progress toward membership goals
• Monitor trends, resignations, conversions, and other key metrics

Member Relations and Retention

• Serve as a trusted resource for members, responding promptly and professionally to questions and concerns
• Develop initiatives that strengthen satisfaction, engagement, loyalty, and retention
• Gather and evaluate member feedback to identify trends and opportunities
• Maintain a visible presence at member events and activities

Member Engagement and Communications

• Develop and coordinate newsletters, announcements, membership updates, and promotional materials
• Collaborate with Marketing and other departments to keep communications timely and on brand
• Promote events, programs, and amenities to encourage participation
• Help develop innovative member programs that reflect evolving member interests

Membership Administration

• Maintain accurate, confidential membership records and documentation
• Oversee reporting, tracking, and administrative processes
• Monitor membership categories, classifications, and eligibility requirements
• Coordinate membership matters with Accounting, Golf, Spa, Food and Beverage, Recreation, Security, and other departments
• Assist with membership reports, forecasts, budgets, and presentations for Club leadership

Leadership and Collaboration

• Provide direction and support to Membership Department staff
• Set performance expectations and encourage professional development
• Participate in leadership meetings and contribute membership insight to Club planning