Associate Director; RCG

Associate Director (RCG)

We are looking for an Associate Director with deep expertise in the Retail & Consumer Goods (RCG) sector to support our continued growth within our Manufacturing, Automotive, Energy, Retail & Consumer Goods (MAE) practice. The Associate Director serves as a trusted advisor to senior executives across the consumer goods ecosystem, leading cross-functional project teams from pre-sales through full end-to-end Salesforce implementations.

Success is measured by account expansion, team leadership, and driving digital transformation for RCG clients. Focus areas include optimizing trade promotion management (TPM), field sales execution, route-to-market strategies, and direct-to-consumer commerce architectures powered by Salesforce Consumer Goods Cloud.

• Serve as the primary trusted advisor for a portfolio of Retail & Consumer Goods (RCG) clients, establishing strategic executive-level relationships across sales, field operations, marketing, and IT functions.
• Accountable for portfolio performance, including booking targets, revenue realization, margin health, and overall customer satisfaction.
• Identify expansion opportunities within existing accounts by aligning business challenges in trade promotion, store execution, channel distribution, and supply chain visibility with tailored Salesforce solutions.
• Lead executive-level conversations on modernizing retail execution, field sales operations, distributor management, and customer care workflows.
• Lead engagement planning, budgeting, scope definition, and staffing across complex Salesforce Consumer Goods Cloud (CGC) and multi-cloud implementations.
• Oversee project kick-offs, sprint planning, solution architecture alignment, and delivery governance to ensure high-quality, on-time client outcomes.
• Match SOW deliverables with delivery team capacity and capability, ensuring optimal margin alignment and project health.
• Manage engagement risk, dependencies, and executive escalations across complex RCG client matrices.
• Continuously refine project delivery methodology for Consumer Goods Cloud to improve speed-to-value and repeat execution.
• Participate in and lead proposal development, RFPs, pitch presentations, and pricing strategies for new and existing accounts in the RCG space.
• Bring deep functional knowledge of retail execution, field rep scheduling, territory management, planogram compliance, order capture, and trade spend management into the pre-sales process.
• Lead, mentor, and build high-performing consultant and technical teams delivering specialized Salesforce RCG solutions.
• Contribute to practice-building assets, RCG reusable accelerators, and thought leadership around Salesforce Consumer Goods Cloud.

• 10+ years of consulting or digital transformation experience, primarily within the Retail & Consumer Goods (RCG) or CPG sectors (familiarity with broader Manufacturing & Supply Chain ecosystems is a plus).
• Strong domain understanding of CPG go-to-market strategies, retail execution, field sales operations, trade promotion management (TPM/TPO), key account management, and distributor delivery models.
• 5+ years' experience delivering Salesforce or CRM projects
• Proven relationship and program management skills with experience growing and developing a strong, trusted-advisor relationship with customers
• Project management experience that includes proposals, contract management, pricing, risk management and project staffing
• Demonstrated ability to lead and manage teams through influence while also functioning as an individual contributor
• Participated in Sales and Business Development Efforts
• Hands-on exposure to or leadership of Salesforce Consumer Goods Cloud (CGC) implementations (Retail Execution, Trade Promotion Management, Field Rep Analytics).
• Broad familiarity with complementary Salesforce products (Sales Cloud, Service Cloud, Commerce Cloud, Marketing Cloud, Data Cloud, or Tableau) in an RCG setting.
• Has working knowledge of CRM or Marketing Automation applications, specifically Salesforce
• Extremely detail-oriented
• Ability to handle stress and last-minute, urgent requests
• Must have full-time permanent US work authorization

• Bachelor's Degree preferred, or equivalent experience
• Travel to client sites, as needed
• Why Coastal, and what we offer:
• Flexible working hours with an emphasis on a life-work balance (in that order!)
• Remote flexible work; plus company office locations in Palm Coast, FL;
  Atlanta,…