Director of Membership

Hammock Beach Golf Resort & Spa, located in Palm Coast, FL
, is pleased to announce an excellent career opportunity for aFull-Time Director of Membership
! We are seeking a driven individual who is eager to learn, contribute, and grow within a fast-paced hospitality-focused property organization. As part of Troon, you will contribute to a global leader in golf and community management.

Position Objectives

The Director of Membership represents the Club in a professional and welcoming manner, effectively communicating membership benefits, classifications, policies, and services to prospective and current members. This position builds strong relationships with members, real estate professionals, Club leadership, and operating departments to support membership growth, retention, engagement, and satisfaction.

• Develop and implement annual membership sales and retention strategies aligned with the Club’s goals and positioning.
• Manage the membership sales process from initial inquiry through application, approval, onboarding, and activation.
• Build and maintain strong relationships with prospective members, current members, homeowners, and referral sources.
• Conduct membership tours and presentations, when applicable, that effectively communicate the Club’s amenities, benefits, programs, and lifestyle offerings.
• Maintain a strong pipeline of qualified membership prospects and monitor progress toward established membership goals.
• Monitor membership trends, resignations, conversions, and other key metrics to identify opportunities and potential challenges.
• Partner with Club leadership to establish membership goals, initiatives, and promotional strategies.
• Ensure membership applications, agreements, transfers, and related documentation are completed accurately and in accordance with Club policies.

• Serve as a trusted resource for members, responding promptly and professionally to questions, concerns, and requests.
• Develop strategies and initiatives that strengthen member satisfaction, engagement, loyalty, and long-term retention.
• Proactively identify opportunities to enhance the member experience and communicate recommendations to Club leadership.
• Address and resolve membership-related concerns with discretion, professionalism, and sound judgment.
• Gather and evaluate member feedback to identify trends, opportunities, and areas for improvement.
• Maintain a visible presence throughout the Club and at member events and activities to foster strong relationships and a sense of community.

• Develop and coordinate membership communications, including newsletters, announcements, membership updates, and promotional materials.
• Collaborate with Marketing and other departments to ensure communications are timely, consistent, and reflective of the Club’s brand.
• Promote member events, activities, amenities, and programs to encourage participation and engagement.
• Assist in developing innovative member programs and experiences that reflect evolving member interests and lifestyle trends.
• Ensure members are appropriately informed of Club policies, procedures, benefits, programs, and changes affecting their membership experience.

• Maintain accurate, current, and confidential membership records and documentation.
• Oversee membership reporting, tracking, and related administrative processes.
• Monitor membership categories, classifications, privileges, and eligibility requirements.
• Ensure membership practices are administered consistently and in accordance with the Club’s governing documents, policies, procedures, and applicable regulations.
• Coordinate membership-related matters with Accounting, Golf, Spa, Food & Beverage, Recreation, Security, and…