Search Engine Optimization Specialist

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Traffic Advertising is a full-service advertising agency based in the Tampa Bay area, known for its strong client relationships and partnerships within local communities. By conducting detailed market analysis, we create marketing strategies tailored to the unique needs of each client and their audience. Our hands‑on approach and open communication enable us to deliver measurable results while staying closely connected to our clients and their communities.

At Traffic Advertising, we aim to be more than a service provider—we strive to be a reliable partner for success.

We are a performance‑driven digital advertising agency seeking an experienced Local SEO Specialist to help our clients dominate their local markets.

Our objective is straightforward: when someone in a client’s service area searches for help, we want our client to be the first business they see and the first one they contact.

This role is ideal for someone who understands that in local SEO,
rankings and traffic are secondary to calls, form fills, direction requests, and booked appointments
. You will own and optimize our clients’ local digital presence, with a strong emphasis on Google Business Profiles, reputation management, and high‑intent local search visibility.

• Fully manage and optimize Google Business Profiles to improve visibility in the Local Map Pack
• Publish GBP posts, manage photos, services, and categories
• Ensure accurate and consistent NAP (Name, Address, Phone) data across all platforms

• Build, audit, and maintain citations across major local directories (e.g., Yelp, Apple Maps, Bing Places, Yellow Pages)
• Identify and leverage niche‑specific directories relevant to each client’s industry
• Implement and manage review generation strategies to increase high‑quality reviews
• Draft and post professional, brand‑appropriate responses to reviews across platforms

• Research and target high‑intent, location‑based keywords (e.g., "[service] near me," "[service] in [city]"
• Align keyword strategy