Business Development and Marketing Manager

About Us

Skadden, Arps, Slate, Meagher & Flom LLP has forged a reputation as one of the most prestigious law firms in the world. Relying on innovation, intellect, teamwork and tenacity, our lawyers deliver the highest quality advice and novel solutions to our clients' legal issues. We are known for handling the most complex transactions, litigation/controversy issues, and regulatory matters, as well as for the strong partnerships we build with clients and each other.

Our attorneys, who reflect a broad range of experiences and perspectives, work together seamlessly across 50-plus practices and 21 offices in the world's major financial centers.

We are seeking a Business Development and Marketing Manager to join our Firm. This position will be based in our Palo Alto, California office (hybrid). The Business Development and Marketing Manager (BDMM) is responsible for propelling business growth and amplifying market presence for select practices across the Northern California market. In this role, the BDMM will report to the Assistant Director (Palo Alto), office, practice and department leaders, relevant partners and work closely with the U.S. and global Business Development and Marketing (BDM) Department.

The primary responsibility of this role is to proactively fortify and nurture existing client relationships while strategically acquiring and cultivating new client partnerships.

• Develops and implements proactive, organized marketing and business development initiatives for select practices, including client targeting programs and pursuit teams for the Northern California market.
• Drafts and prepares high-quality pitches, capability statements and BD presentations, working closely with relevant partners, the BDM AD, and supported by Skadden's global functional teams, where relevant.
• Understands the sales cycle and advises attorneys on lead development, pitching, and follow-up.
• Manages sales pipeline processes for assigned practices and partners across regions.
• Takes ownership for pitch/presentation content, drafts tailored copy to convey Skadden's credentials, its differentiators, and its value proposition to potential clients.
• Oversees collection of practice experience for the Firm's database for accurate profiling (with experience team support).
• Identifies and supports cross-practice and cross-region opportunities and collaborates with attorneys and marketing colleagues to align strategies, measure targeting progress, and drive overall business development plans to leverage those opportunities.

• Works with partners and Assistant Director to develop strategic plans for practice segments, execute tactics, report progress, and align resources with strategy.
• Collaborates with Strategic Intelligence and Client Accounting teams to utilize firm data and tech platforms for informed sales and client development activities.

• Drives tactics and programs that raise the practices' internal and external visibility and positioning in key markets through speaking events, sponsor ships, PR (with global PR team), and social media.
• Manages legal directory, award, and ranking opportunities, leading the drafting of regional practice submissions.
• Assesses the value and benefits of profile-raising opportunities, ensuring maximum benefit from sponsor ships and speaking roles.
• Supports thought leadership by monitoring trends and collaborates with attorneys and the editorial team on related client mailing and articles.

• Leads strategic planning and execution of client events and speaking engagements (in collaboration with BD and Marketing Coordinator and global events team).
• Analyzes attendee lists and prepares tailored materials to enhance engagement.
• Supports attorney follow-up and tracks outcomes and activities in the CRM system to ensure effective event management and client interaction.

• Follows recommended guidelines and practices to enhance efficiency, customer service, and employee relations, aligning with the Firm's Core Values.
• Develops…