Social Expert & Content Creator

Social Expert & Content Creator page is loaded## Social Expert & Content Creator locations:
Palo Alto (HQ) time type:
Full time posted on:
Posted 13 Days Agojob requisition :
ME-12423andMe Research Institute Research is seeking an experienced, highly creative, self-starter individual to resource, build and create content for social media channels. Working to create best-in-class content, breakthrough narratives and leveraging both established and emerging platforms, this individual will build social media conversations to help engage new and existing customers in ways to educate the public.

Generating advocacy and engagement, this individual will actively seek to raise the bar for content creation within the social media space. The ideal candidate will be a combination of a content creator, editor and activist. You know how to build, source, be scrappy and pull in expertise as needed.
** Who We Are
** The 23andMe Research Institute Research is a nonprofit medical research organization that enables people everywhere to access their genetic information, learn about themselves, and participate in the world's largest crowdsourced research initiative. The Institute aims to be the world's most significant contributor to scientific advancement, uniting people with the common goal of improving health and deepening our understanding of DNA — the code of life.
** What You’ll Do
** You will work closely with internal teams across product, research, education and other key stakeholders. This role will effectively integrate content into paid media efforts, as well as leverage any potential earned media opportunities.

You will help drive a new strategy for the newly formed nonprofit organization across key social media platforms:
Linked In, Facebook, You Tube, Instagram, Tik Tok, X, as well as seek out and develop new and emerging platforms that can help us expand our conversations across many new communities. In this role, you will:
* Own the content machine pulling from the brand’s DNA, grounded in research and science.
* Translate science to society, engaging and educating new communities.
* Maximize engagement to encourage conversation, create sharing, talk value and advocacy.
* Lead the development and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform.
* Work collaboratively with 23andMe Research Institute teams across business units to develop and execute creative ideas, plans and strategies.
* Manage social media vendors to scale publishing and provide analytic insights on strategy and engagement.
* Establish repeatable operational methodologies and mechanisms that enable frugal, fast and responsive content development and distribution.
** What You'll Bring
*** 5-7 years experience in social media, content creation, creative development, ideally in the science, research or nonprofit space.
* Proven track record of creating new, big ideas and strategy.
* Experience, passion and a love for building content and community through social media.
* Highly experienced about the functionality of all applicable social media platforms.
* Excellent communication skills, both verbal and written.
* Self-starter who thrives in a high-pressure, ambiguous environment, bringing both creativity and critical thinking to deliver results.
* Ability to work in the Palo Alto offices for a minimum of three days per week.
** Strongly Preferred
*** Experience in health, science, research, and/or advocacy a plus.
* BS degree is a plus.
* The 23andMe Research Institute is a nonprofit headquartered in Palo Alto, California. The company’s mission is to help people access, understand, and benefit from the human genome. The 23andMe Research Institute pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports. The company has created the world’s largest crowdsourced platform for genetic research, with 80 percent of its customers electing to participate.

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