Digital Content Manager, Industrial Energy Products

Digital Content Manager, Industrial Energy Products

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We are looking for an experienced Content Manager to support the development, distribution, and optimization of digital content for Tesla’s B2B Industrial Energy products. You will be a member of the Industrial Energy Growth & Content team, and you will support cross‑functional projects that elevate Tesla’s industrial energy brand and drive awareness and adoption of our energy products.

The Growth & Content team is responsible for crafting product and brand narratives and delivering them to external stakeholders including customers, regulators, and policymakers—from product launches and factory storytelling to global brand strategy, content, and communications. We’re looking for a driven and creative content manager with a passion for renewable energy to help us bring Tesla’s Industrial Energy story to life.

• Develop compelling, accessible content for Megapack across Tesla’s digital channels – web pages, blog, email, interactive tools and social channels
• Partner with content, product, design, sales and engineering teams to translate technical information into accessible, inspiring digital narratives
• Plan and manage web updates, case studies, and media assets that highlight customer deployments and project impact
• Optimize content for engagement and performance and tailor content and campaigns to address the needs of diverse audiences including energy professionals, customers, policymakers, and the general public
• Develop and distribute internal communications including quarterly newsletters, product updates, and business highlights
• Maintain a consistent visual and verbal identity across digital platforms
• Partner cross‑functionally with product, design, sales, and engineering teams, as well as senior leadership, to align content with business strategy

• 4+ years of experience in one or more of the following areas: digital content marketing, product marketing, communications, or email marketing
• Strong writing, editing, and storytelling skills with a track record of producing high‑quality digital content
• Ability to distill complex technical concepts into engaging narratives for a broad range of audiences
• Experience managing complex cross‑functional projects and balancing multiple priorities in a fast‑paced environment and the ability to take initiative and create structure in ambiguous situations
• A data‑driven mindset with deep understanding of digital analytics
• Passion for storytelling, clean energy, and the Tesla mission – experience in the energy sector is a plus
• Proficiency with tools like CMS platforms (e.g., Word Press or Webflow), SEO tools (e.g., SEMrush, Ahrefs), analytics (e.g., Google Analytics, Looker), and project management systems (e.g., Asana, Jira)

Along with competitive pay, as a full‑time Tesla employee, you are eligible for the following benefits at day 1 of hire (partial list):

• Aetna PPO and HSA plans – 2 medical plan options with $0 payroll deduction
• Family‑building, fertility, adoption and surrogacy benefits
• Dental and vision plans, both have options with a $0 paycheck contribution
• Company Paid Health Savings Account contribution when enrolled in the high deductible Aetna plan
• Healthcare and dependent care flexible spending accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Basic life, AD&D, short‑term and long‑term disability insurance
• Employee Assistance Program
• Sick and vacation time, paid holidays
• Commuter benefits, employee discounts and perks program

Expected Compensation: $108,000 – $192,000 per year + cash and stock awards plus benefits. Pay offered may vary depending on multiple individualized factors.