Senior Manager, Integrated Campaigns; AI​/SaaS Tech, B2B

Founded in 2017, Obsidian Security was created to close a critical gap: securing the SaaS applications where modern business happens—platforms like Microsoft 365, Salesforce, and hundreds more.

Backed by top investors including Greylock, Norwest Venture Partners, and IVP, we’ve built a complete SaaS security platform to reduce risk, detect and respond to threats, and prevent breaches at the source. Our team includes leaders who helped define the categories of endpoint and identity security at Crowd Strike, Okta, Cylance, and Carbon Black.

Now, we’re transforming how SaaS is secured—in the era of agentic AI.

Today, Obsidian is trusted by global enterprises like Snowflake, T‑Mobile, and Pure Storage. We protect more than 200 organizations across North America, Europe, the Middle East, Southeast Asia, Australia, and New Zealand—including many of the world’s largest Fortune 1000 and Global 2000 companies.

With strong global momentum, a growing partner ecosystem including Sentinel One, Databricks, and Google Cloud, and a major fundraise on the horizon, we’re scaling quickly toward long‑term growth and IPO readiness. Join us as we define the future of SaaS security!

As the Senior Manager, Integrated Campaigns, you will own the end‑to‑end campaign lifecycle for strategic GTM initiatives—setting campaign strategy, defining target audiences and personas, crafting the narrative, executing across channels, and optimizing for conversion and pipeline impact. You will be the orchestrator of high‑impact, multi‑channel programs (email, webinars (both owned and third‑party), lead generation programs (e.g. content syndication, digital) in the cybersecurity/AI B2B space, tying creative, data, and intent signals into campaigns that move buyers through the funnel and deliver measurable business outcomes (qualified pipeline).

• Lead campaign strategy
  :
  Define target personas, use‑cases, ICPs (ideal customer profiles), value proposition messages, and channel mix for key strategic campaigns (product launches, ABM/vertical plays, partner/co‑marketing).
• Design and execute multi‑channel campaigns
  :
  Email marketing, organic & paid digital, webinars (own and third‑party), partner/alliances programs, third‑party lead generation programs, co‑marketing.
• Develop persona and use‑case‑specific journeys
  :
  Tailor campaign flows and messaging for different buyer personas (e.g., CISO, Security Ops, IT‑Architect, Dev Sec Ops ) and use‑cases (e.g., SaaS security, cloud threat‑detection, AI agent defense).
• Drive campaign creative and content
  :
  Collaborate with product marketing, creative and agency partners to develop campaign assets (landing pages, email copy, webinar decks, offers, CTAs). Deliver consistent campaign kits and playbooks.
• Use intent and behavioural data to inform campaign targeting and messaging:
  Leverage intent sources (e.g., Zoom Info, G2, Linked In) and internal engagement signals to identify high‑propensity accounts and tailor outreach.
• Optimize and measure performance
  :
  Establish KPIs (engagement, conversion, MQLs, pipeline, ROI), monitor results, run A/B tests, refine campaign flows, and present actionable insights to senior stakeholders.
• Ensure seamless lead hand‑off and funnel flow
  :
  Work with Marketing Operations, Sales Ops and SDR/BDR teams to ensure leads are routed, logged in SFDC, touched by the right follow‑up sequence and fed into nurture as necessary.
• Build scalable frameworks
  :
  Document best practices, create campaign playbooks/templates, enable repeatable execution and drive operational efficiency while maintaining strategic focus.
• Partner cross‑functionally
  :
  Collaborate with product marketing, sales enablement, field marketing, channel marketing, analytics, and external agencies/vendors to ensure alignment and execution excellence.

• 6‑10+ years in B2B campaign management (in SaaS, cybersecurity, AI, cloud) with responsibility for full‑funnel campaigns (not just demand‑ops).
• Proven track record of designing and executing integrated, multi‑channel campaigns (email, webinars, digital, partner/co‑marketing) with measurable pipeline impact.
• Hand…