Sr Product Marketing Manager

Cyberattacks on critical infrastructure, government, and private enterprises are at an all time high – and only growing more urgent with AI. Xage is a global leader in zero trust access and protection at the forefront of solving this pressing issue. We are pioneering a secure tomorrow by empowering organizations worldwide to connect anyone to anything, while delivering unparalleled defense against every cyber threat.

We have built tremendous momentum across governments and commercial enterprises around the world, and it’s just the beginning. Recognized by Forbes as one of America’s Best Startup Employers, Xage prioritizes creativity, collaboration, and innovation in pursuit of our mission. We are headquartered in Palo Alto, CA and have global teams across North America, EMEA, and APJ.

We’re passionate about solving problems that have positive, real-world consequences for the lives of everyday people. We hope you’ll join us in the fight against cyberattacks and safeguarding critical systems.

This role is for a highly motivated individual who wants to drive product marketing at a category-creating mid-stage startup. In this highly visible role, you will be instrumental in establishing Xage as a Zero Trust solutions leader for the Critical Infrastructure industries. This role encompasses product positioning and messaging, creating thought leadership content, driving mindshare via social media, and supporting sales & partner enablement activities.

This position requires understanding of cybersecurity markets, buyer personas, and key industry trends. The ideal candidate will have the ability to work with marketing, sales, product management, engineering, and other key stakeholders to develop unique value propositions for Xage and drive a multitude of projects. You will be a key member of the marketing team to impact the overall strategy and priorities as well as a partner to the sales team to help execute on key Go-To-Market initiatives.

• High energy self-starter with a can-do attitude, and ability to work in a hyper-growth environment, and drive a multitude of projects
• Assess Xage technology to produce key use cases and solutions messaging that resonate with buyers and uniquely position Xage in the cybersecurity markets
• Produce content for website, thought leadership, demand generation, and sales enablement purposes
• Drive thought leadership and mindshare via social media channels to amplify Xage brand
• Support PR activities – product launches, byline articles, and rapid response PR activities
• Conduct competitive analysis and market research as well as work with product management and other stakeholders to produce competitive positioning collateral
• Create sales tools and training: communicate the value proposition of the product use cases to the sales team and develop the sales tools that support the selling of Xage’s products
• Support the Search Engine Optimization (SEO) and GenAI Search Optimization (GEO) initiatives to drive awareness and thought leadership for Xage

Required Skills and Experience

• 5+ years of product marketing experience with B2B technology companies
• Experience working with sales, customers, and partners to execute Go-To-Market initiatives
• Technical aptitude coupled with an enthusiasm for technology and the ability to translate this into compelling narratives
• Solid grasp of cybersecurity foundational concepts and security buyer personas preferred
• Strong written and communication skills with the ability to create exceptional content
• Ability to cross-functionally work with teams to drive projects and execute integrated marketing plans
• Exceptional organizational skills with the ability to manage multiple priorities and meet deadlines
• Bachelor’s degree or higher from an accredited college or university

Salary Range $150-200K

• Competitive salary and Equity
• Work with founders and executives closely and participate in all aspects of company building
• Continuous training, support and focus on your career goals
• Mid stage startup opportunity in a massive sized market with proven traction and growing rapidly

Xage Security has experienced explosive growth and…