Senior Manager, Marketing Communications - West Coast

Firm Summary

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.

With lawyers operating from more than 40 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world’s key financial markets and our strengths in handling complex cross‑border work.

It is not just about our global network of offices; it’s the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It is one of the reasons we attract and retain cross‑border work. Our people are globally minded, enterprising, collaborative and committed to excellence.

We are seeking an experienced, strategic, and collaborative Senior Manager, Regional Marketing & Communications to drive regional implementation of the Firm’s Global Marketing & BD strategy. This role supports the business priorities of our practices, industry groups, and offices across the region through integrated marketing and communications initiatives, helping to enhance our reputation, deepen client engagement, and drive growth.

The role resides within the Global Marketing & Business Development function, an integrated team of more than 250 marketers based through the Firm’s 45 offices around the world. Marketing & BD consists of several key departments:
Business Development, Marketing Technology, Creative Services, Events, Integrated Marketing and Communications. Our collective objectives are to support the Firm’s business goals, promote its global brand, and create a cohesive and compelling narrative that resonates with clients, prospects, and employees alike. Led by a new CMO, marketing at White & Case values team members who bring a broad range of experience and expertise, both from within and outside the legal industry.

• Regional Marketing Strategy & Planning: Lead the development and execution of integrated marketing and communications plans for the US West Coast and ensure that they align with Firm strategy and advance regional business priorities, ensuring campaigns are targeted, measurable, and impactful.
• Brand Stewardship: Ensure consistent application of the White & Case brand across all regional initiatives, reinforcing the Firm’s global positioning while adapting content and execution to local market nuances.
• Localized Social Media & Event Execution: Drive region‑specific social media and event strategies, including content creation, channel management, and event delivery, to engage priority audiences and strengthen the Firm’s presence within the region.
• Market Expertise & Guidance: Serve as the regional subject matter expert for marketing and communications, advising on cultural nuances, local market dynamics, and regional best practices to ensure messaging resonates with target audiences.
• Internal & External Communications: Partner with central Communications team (Media Relations and Internal Comms) and external agencies to deliver earned media opportunities, and internal communications initiatives.
• Recruitment Marketing: Collaborate with global and local teams to support recruitment marketing initiatives, positioning White & Case as an employer of choice within the region.
• Stakeholder Management: Build strong relationships with regional and practice leadership, business development, and the global marketing team to ensure alignment and drive regional priorities. Act as a trusted advisor to partners and senior leaders within the region.
  Budget Management: Manage the regional marketing budget, ensuring effective allocation of resources and coordination with vendors and agencies to support campaign execution.
• Measurement & Reporting: Track, analyze and report on KPIs for regional campaigns, ensuring alignment with the Firm’s global measurement strategy and using…