Internet Sales Manager

Parkway Ford — Pampa, Texas

Parkway is growing. Help us turn digital opportunities into lasting customer relationships.

With six stores across Pampa and Houston combined, Parkway is seeking a full time experienced Internet Sales Manager to lead the handling of online and phone sales opportunities at our Pampa dealership.

This is a hands‑on automotive sales leadership role. The successful candidate will respond to customers, coach salespeople, improve appointment and sales conversion, and ensure consistent follow‑up from the first inquiry through delivery.

• Opportunity to help grow a Ford dealership’s digital sales business.
• Direct collaboration with dealership leadership and marketing partners.
• Compensation based on experience, qualifications, and the agreed pay plan.

• Medical, Dental and Vision
• Life and Short-Term Disability
• Continuous Improvement Training
• 401K with Match
• Paid Vacation
• Paid Holidays
• Employee Discounts on Parts, Services and Vehicles
• Opportunities for Growth

• Oversee incoming internet leads, website inquiries, chats, and sales calls.
• Ensure prompt, personalized responses that answer customers’ actual questions.
• Verify vehicle availability, pricing, and applicable offers before communicating them.
• Establish clear lead ownership and follow-up responsibilities.
• Maintain coverage so inquiries receive attention throughout dealership operating hours.
• Review unanswered inquiries, overdue tasks, duplicate records, and inactive opportunities.

• Set and confirm appointments with clear expectations for the customer’s visit.
• Coordinate vehicle readiness and the handoff to the assigned salesperson.
• Participate in customer conversations and work with sales management to advance opportunities.
• Follow up with missed appointments and unsold showroom customers.
• Track opportunities through vehicle selection, purchase, and delivery.
• Ensure accurate appointment, showroom, sold, and lost statuses in the CRM.

• Coach salespeople on phone calls, email, text, video, and appointment setting.
• Review customer communications and provide specific feedback.
• Conduct regular training and practice focused on customer questions, objections, and follow‑up.
• Establish measurable activity and conversion goals.
• Reinforce professional communication, accurate information, and consistent execution.

• Maintain accurate customer records, notes, lead sources, and next actions.
• Review response time, contact rate, appointment set rate, show rate, and sales conversion.
• Analyze results by lead source and salesperson to identify opportunities for improvement.
• Review lost opportunities and identify process breakdowns.
• Prepare daily activity summaries and weekly and monthly performance reviews.
• Follow dealership requirements for customer consent, communication preferences, and data handling.

• Monitor online inventory for accurate pricing, photos, descriptions, and availability.
• Report website problems, outdated offers, and inaccurate listings.
• Work with management and marketing partners to assess lead quality and campaign results.
• Recommend improvements based on customer questions and documented sales outcomes.
• Maintain product and incentive knowledge for the dealership’s franchise.

• Make the transition from online shopping to the dealership clear and convenient.
• Communicate honestly about pricing, availability, and next steps.
• Coordinate with Sales and F&I to support smooth purchase and delivery.
• Resolve concerns promptly and follow through on commitments.

• Automotive internet sales, BDC leadership, sales management, or comparable dealership…