Creative Director of Marketing

The Creative Director will provide company-wide creative leadership for THE ST JOE COMPANY
, guiding how the organization tells its story across a wide real estate and hospitality portfolio. Working in a multi-brand environment, you will shape creative standards, develop integrated campaigns, and oversee content production across digital, print, social, and experiential touchpoints in support of measurable marketing outcomes.

This role is based in Panama City Beach, FL and is an onsite position. A minimum of 3 years of experience is required, along with a Bachelor’s degree in Marketing, Graphic Design, Advertising, Communications, Fine Arts, or a related discipline.

• Develop and execute creative strategies aligned with the Company’s marketing objectives, business priorities, and brand positioning.
• Create and maintain corporate and affiliated brand standards, including visual identities, messaging, and creative guidelines across business segments.
• Lead integrated marketing campaign development to strengthen brand recognition, customer engagement, lead generation, and revenue growth.
• Ensure brand consistency while protecting the unique identity and market positioning of individual properties and businesses.
• Track emerging creative trends, technologies, and opportunities to support differentiation and competitive positioning.
• Direct creative content strategy and creative production across photography, video, graphic design, digital media, advertising, print, websites, and experiential marketing.
• Develop brand narratives that highlight the Company’s properties, destinations, communities, lifestyle, and customer experiences.
• Oversee photography and video production, including creative concepts, art direction, production, and final execution.
• Partner with marketing teams on editorial calendars, seasonal campaigns, property launches, special events, and promotional initiatives.
• Maintain creative assets and ensure all content meets quality, accuracy, and brand consistency standards.
• Provide creative direction for corporate communications, executive presentations, investor materials, and special projects.
• Collaborate with marketing, sales, and operational leaders to support residential, commercial, hospitality, and corporate objectives.
• Create campaigns and materials that support property sales, leasing, occupancy, memberships, guest visitation, events, and ancillary revenue.
• Support brand positioning and promotional initiatives for resorts, hotels, private clubs, golf courses, marinas, restaurants, and community developments.
• Identify cross-promotion opportunities across the portfolio through integrated storytelling.
• Direct creative initiatives for websites, social media, email marketing, digital advertising, and emerging communication platforms.
• Develop digital content to strengthen audience engagement, brand positioning, lead generation, and customer retention.
• Evaluate creative performance with marketing teams using audience insights and analytics, then refine content strategies accordingly.
• Leverage emerging technologies, including AI-assisted creative tools, to improve production efficiency, innovation, and creative capabilities.
• Establish standards for responsible AI use while maintaining brand integrity, originality, and quality.
• Oversee creative project budgets, production expenses, timelines, and resource allocation for timely, cost-effective delivery.
• Set creative production processes, quality controls, and brand approval standards.
• Evaluate creative effectiveness through campaign performance, audience engagement, and business results.
• Maintain organized brand assets, creative resources, licensing agreements, and production materials.
• Continuously improve creative workflows, technology, and…