Director of Senior Living Sales

Senior Living Sales Director – Hillcrest Country Estates Cottages

Location: Papillion, NE
Service Line: Hillcrest Country Estates Cottages

Hillcrest Health & Living is looking for a driven, relationship-focused, and results-oriented Senior Living Sales Director to join our team at Hillcrest Country Estates Cottages in Papillion, NE.

This is more than a traditional sales role. You will often be one of the first people a prospective resident or family meets as they begin exploring senior living options. From the first phone call to the first tour—and ultimately the move-in—you will help create an experience that feels welcoming, personal, and easy to navigate.

At Hillcrest, our mission is simple: Inspiring people to live their best lives. As the Senior Living Sales Director, you will bring that mission to life by building relationships, creating exceptional first impressions, developing referral partnerships, and helping individuals and families find the right next step.

As the Senior Living Sales Director, you will lead the sales process while building strong relationships with prospective residents, families, referral partners, and the greater community.

You will:

• Build and maintain a strong pipeline of prospective residents and referral relationships.
• Respond to inquiries quickly, professionally, and with a personal touch.
• Create an exceptional experience for phone inquiries, walk-ins, tours, and prospective families.
• Conduct engaging and personalized community tours.
• Follow up consistently with prospects and families throughout the decision-making process.
• Guide prospective residents and families from initial inquiry through deposit, admission, and move-in.
• Develop relationships that help drive occupancy and census goals.
• Maintain accurate and timely prospect and sales activity within the CRM.
• Track leads, follow-up activity, tours, deposits, and other key sales activity.
• Lead and coach other sales team members as applicable.
• Ensure inquiries and follow-up activities are handled consistently and professionally.
• Help manage the admission and move-in process while creating a strong first impression for new residents and families.
• Participate in the development and execution of sales and marketing action plans.
• Partner with Marketing to support outreach, events, campaigns, and community awareness.
• Build and maintain relationships with professional referral sources.
• Represent Hillcrest at community events, networking opportunities, and local organizations.
• Help host events designed to educate prospective residents, families, and referral partners.
• Stay focused on results while never losing sight of the people behind the numbers.

We are looking for someone who can sell through relationships, not pressure.

The right candidate understands that choosing senior living is often a major decision for individuals and families. You should be able to listen, ask the right questions, understand what matters most, and confidently guide people through their options.

At the same time, this is a sales role. We need someone who enjoys building a pipeline, following up, asking for the next step, tracking results, and working toward occupancy goals.

Ideal candidates will have:

• A strong relationship-building and consultative sales approach.
• Confidence connecting with prospective residents and families.
• The ability to create an exceptional first impression.
• Strong closing and follow-up skills.
• Experience managing a sales pipeline and working toward measurable goals.
• Strong networking and referral-development skills.
• Excellent verbal and written communication.
• Comfort conducting tours and presenting to individuals and groups.
• Strong organization and attention to detail.
• Experience using a CRM to track…