EMarketing Specialist

Overview

With the Winter holidays just around the corner, Teleflora is busier than ever! We are looking for our eMarketing Specialist position. We’ve been a part of The Wonderful Company family since 1979, with a nationwide network of florists we’ve become the world’s largest flower delivery service. With more than 10,000 member florists in North America, we lead the industry by working directly with our florists to hand-arrange and hand deliver every bouquet!

We’re a sustainable network of locally owned florists. Teleflora provides innovative marketing, education and technology to make sure our member florists get the resources they need to thrive, creating beautiful bouquets with keepsake vases delivered to your door.

Thee Marketing Specialist supports  our member florist websites by supporting our eMarketing Counselors and the larger eMarketing department. This person assists in onboarding our eFlorist members in to our marketing programs, and provides basic digital marketing support.

Our eMarketing team partners with digital team members to execute enhancements to our florist’s digital presence, improving their reach, building brand awareness and increasing conversions. This is a great position for someone wanting to start career in digital marketing, will be exposed to a variety of digital marketing disciplines including Search Engine Optimization, Local Search Strategies, Paid Search Advertising, Social Media, Website UX and more.

• Assist in the onboarding ofnew eFlorist members via one-on-one training on the website platforms and eFlorist marketing programs
• Provide support to eFlorist marketing programs and digital marketing-specific website requests
• Have a working knowledge and willing to learn a wide range of topics, including search engine optimization, paid search marketing, blog implementation, link-building, etc. with ability to work independently
• Add spirit and thoughtful leadership to our team of passionate search engine marketers
• Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements
• Manage day to day client relationships through conference calls and presentations
• Design and deliver training classes to various internal and external groups on occasion
• Assist with various eFlorist digital marketing and website projects
• Additional duties as assigned

• Interest in digital marketing, including SEO, SEM, content marketing, social media marketing and business analytics
• Must communicate well via phone and email
• Excellent organizational skills and ability to manage multiple simultaneous projects and resources
• Demonstrated capability to work independently on assigned accountabilities
• Desire to explain, teach, coach and generally enable our customers to use eFlorist and other tools to achieve meaningful results for their websites over the long-term
• Excellent customer service skills with a bias for resolution, requiring the ability to identify the root of a problem/opportunity and provide customers with impactful solutions
• Desire to learn and grow digital marketing knowledge and experience in fast-paced, technology driven environment
• Experience working with small/medium businesses preferred
• High School diploma or equivalent, 1+ years of digital marketing experience preferred
• Previous customer support experience preferred

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
  • 24/7 online physician consultations
  • virtual mental health resources
  • life coaching
  • engaging employee community groups
  • cash rewards for healthy habits and fitness reimbursements
  • library of on-demand fitness videos
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning…