Assistant Store Manager

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At HOKA, we believe in the transformational power of running and the joy and optimism that movement brings. We are driven by our passion for our Brand and products and want to share it with as many people as possible. Whether you’re a pro runner, first-miler, mountain roamer, or neighborhood walker, HOKA is here to empower you to take flight and find joy in movement.

Our Assistant Store Managers are integral to the success of the HOKA Brand. As an Assistant Store Manager, you partner closely with the Store Manager to drive business results and regularly share the HOKA Brand values, vision, and mission with your team members.

As the Assistant Store Manager, you drive and own key store goals including sales, conversion, NPS, and customer capture. You set targets and motivate team members to achieve goals within each shift. You ensure operational excellence in all aspects of the business and prioritize programs that enhance the customer journey. You take responsibility for the day-to-day operations of the store, which includes training, visual merchandising, opening and closing, securing assets, planning and preparing the labor schedule, maintaining the store security system, managing inventory and cash controls, and serving as the Manager on Duty in the Store Manager’s absence.

You assist in the recruiting, hiring, and training of team members who know how to drive Brand awareness and education while providing excellent service. You maintain and model an optimistic and energetic attitude and invite all customers into the HOKA community through exceptional service.

• Drive and achieve key business KPIs such as sales, conversion, ATV, customer capture, and NPS.
• Manage and track store KPIs while motivating and engaging team members to work together to achieve goals.
• Ensure the highest level of customer service possible and measure service via NPS.
• Assist in hiring, onboarding, and training team members to ensure engaged and high‑performing teams.
• Set plans and targets and entrust team members appropriately.
• Support community by helping with in‑store events and local outreach.
• Assist in store administration and operations and ensure compliance with policies and procedures.
• Manage key controls including store labor, inventory, and cash.
• Ensure the highest level of visual merchandising and standards and take responsibility for execution of visual directives and guidelines.
• Assist in driving and executing key initiatives and retail programs that enhance the customer journey.

• Two (2) to four (4) years minimum retail store management experience preferred.
• Excellent communication skills and ability to convey the HOKA and Deckers Brands Vision and Mission to your team and customers.
• Excellent organizational skills and ability to coordinate people, resources, and services to address business goals and needs.
• Fantastic problem‑solving skills and ability to work through challenges.
• Ability to prioritize and multi‑task in a fast‑paced environment.

• Flexibility of schedule and hours to meet the needs of the business.
• Flexibility to travel to meet the needs of the business.
• Valid State or Federal Identification.

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and welcome qualified applicants irrespective of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, veteran status, or disability. If you need reasonable adjustments at any point in the application or interview process, please let us know.

We welcome qualified applicants regardless of their background and all other identifying characteristics.

The salary posted reflects the target for new hire salaries for this role at this specific store location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Not Applicable

Full‑time

Sales and Business Development

Retail Apparel and Fashion, Manufacturing, and Retail