Marketing Director, Communications and Events

Marketing Director, Communications and Events

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Job Title: Marketing Director, Communications and Events
Company: Reef Capital
Location: Deer Valley East Village on behalf Extell (EXU) and Reef
Salary/Job Type: $140,000-$175,000;
Full‑Time, Utah‑based

Reef Capital is a leading investment and development firm with over 500 completed projects across the United States. The company focuses on luxury real estate, hospitality, and resort environments, supporting high‑value developments such as Black Desert Resort, Marcella, and Tributer Resort. Our culture emphasizes entrepreneurial spirit, high performance, and commitment to employee well‑being.

• Develop and execute comprehensive communication strategies supporting construction milestones, destination development, real‑estate launches, and partner updates.
• Ensure consistency of messaging across all internal and external communications, partner groups, media channels, and real‑estate touchpoints, maintaining one unified voice for Deer Valley East Village.
• Ensure all messaging complies with the Deer Valley® trademark license agreement and aligns with the DVEV destination brand guidelines.
• Produce partner newsletters, HOA communications, internal updates, executive messaging, and project briefings.
• Coordinate messaging alignment across Deer Valley Resort, Extell, Reef, hospitality partners, brokerages, and municipal entities.
• Lead local and national earned media efforts across luxury real‑estate, lifestyle, travel, outdoor recreation, and business press.
• Develop press releases, media advisories, story pitches, and narrative frameworks that elevate DVEV's profile.
• Manage press visits, interviews, construction tours, and strategic media engagement opportunities.
• Collaborate with Reef corporate communications and Extell's PR agency to ensure unified messaging and coordinated outreach.
• Build and maintain strong working relationships with Deer Valley Resort, HOAs, regional brokerages, hospitality partners, MIDA, Wasatch County, Heber tourism, and other stakeholders.
• Facilitate clear, timely communication among partners to maintain alignment on milestones, messaging, and brand guidelines.
• Ensure individual property brands are represented appropriately within DVEV marketing communications.
• Collaborate with the Reef Enterprises marketing team to leverage their technical expertise and centralized support to ensure aligned communications, message cohesion, and coordinated stakeholder engagement across the broader Reef portfolio.
• Plan and execute all broker events, potential‑buyer activations, VIP previews, and real‑estate milestone events.
• Support real‑estate launches and partner openings.
• Develop run‑of‑show documents, guest flows, staging plans, schedules, and event creative materials.
• Lead onsite execution for events that enhance the sales experience and reinforce the village narrative.
• Develop messaging for real‑estate collateral, milestone eblasts, newsletters, announcements, and project updates.
• Partner with brokerages to align narrative frameworks across all prospect touchpoints.
• Support creation of curated sales experiences and tours that highlight DVEV's differentiators.
• Support VP in developing a year‑round village programming calendar designed to enhance guest experience and strengthen the village's sense of place.
• Develop communications, messaging, and partner coordination tied to seasonal activations, community events, and experiential programming.
• Serve as the internal project management lead for the DVEV marketing team, complementing corporate PM support.
• Maintain marketing calendars, workflows, approval processes, asset routing, and cross‑functional coordination.
• Track deadlines, deliverables, vendor management, and budget alignment across communications and events initiatives.
• Support measurement and reporting of KPIs related to communications, events, and stakeholder engagement.

• Bachelor's degree in Communications, Public Relations, Marketing, Business, or related field.
• Minimum of 7‑10 years of experience in communications, PR, stakeholder relations, or event management within luxury real‑estate, hospitality, or resort environments.
• Strong writing, editing, and messaging development skills with demonstrated ability to tailor communications to sophisticated audiences.
• Proven experience managing events, activations, or real‑estate‑related programming for high‑net‑worth audiences.
• Experience collaborating with multiple stakeholders and navigating complex partner environments.
• Excellent organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Strong interpersonal and relationship‑building capabilities.

• 401(k) Plan with Company Match
• Generous Health Plan with HSA Match
• Flexible Paid Time Off
• Cell Phone Service Allowance
• Discounts at Company‑owned Resorts and Golf Courses