Assistant Store Manager

Assistant Store Manager - Sally Beauty

Essential Function

Store Managers are responsible for hiring, developing and leading all store associates while ensuring optimal customer experiences, effectively overseeing all store operations, and maintaining brand standards. The Assistant Manager supports the Store Manager in all areas outlined below and is responsible for all primary duties when the Store Manager is not present.

30% Brand: Provides supervision and supports associates’ daily goals and activities to deliver an exceptional client experience maximizing sales/KPIs and driving customer loyalty in assigned stores. Emphasis placed on both the in‑store selling model and Omni‑channel. Ensures all brand standards are met such as merchandising, POGs, marketing, back rooms, dress code, etc. Acts as main point of contact to resolve customer issues and concerns.

Analyzes store trends and can anticipate customer demands.

30% People: Engages, trains and develops teams to achieve positive results. Leverages internal hiring platforms and actively recruits to build a strong network of external candidates. Identifies each associate’s strengths and opportunities, coaching or counseling as needed. Holds team accountable to company policies and expectations. Resolves associate concerns and keeps them informed of relevant company information. Builds strong working relationships with Store Manager peers and maintains timely communication with AM/DM.

Fosters an environment of diversity, inclusion and belonging.

30% Operations: Ensures execution of all company processes through training, management, analysis and continuous improvement. Utilizes all processes to support digital strategies such as Omni‑channel fulfillment (SFS/SDD/BOPIS). Manages inventory ordering and shipment processing, payroll hours, scheduling, store opening and closing procedures, and follows up on company directives, assignments and projects.

10% Safety/Loss Prevention: Ensures a safe store environment for associates and customers; enforces all policies and procedures. Protects assets by ensuring inventory and cash control procedures are followed. Utilizes reporting, tools and technology; complies with HAZMAT training and execution.

• High School Diploma or equivalent
• Must be 18 years of age or older
• Minimum 3+ years of retail sales/customer service experience (preferred)
• At least 1+ year prior management experience (preferred)
• Ability to lead or support a team of associates to meet business objectives
• Effective communication with team and management
• Must have scheduling availability to meet business needs
• Cosmetology license desirable, but not required

• Passionate Learner – desire to grow and learn
• Flexible & Agile Adapter – adjusts to multiple demands and responds to new circumstances and ambiguous situations
• Talent Builder – builds competent, diverse teams by hiring, developing, motivating, coaching and preparing for future success
• Effective Communicator – expresses information candidly, creating an engaging and inviting environment
• Team Builder – develops strong partnerships and engages with all associates at all levels and across functions; understands the importance of inclusion
• Customer Focused Partner – understands and works to meet the needs of external and internal customers
• Results Driver – effective at driving and delivering plans, holds self and team accountable to a high standard; demonstrates grit and determination to succeed
• Strategic Thinker – demonstrates vision and broad perspective to drive business performance
• Big Picture Thinker – executes and adapts plans, follows through on commitments, keeps pace with the business, and is not afraid to innovate
• Problem Solver & Decision Maker – analyzes information and objectively evaluates alternatives to make sound decisions

• Task Level – High
• Departmental/Division Level – High
• Project Level – High
• Consultative Level – High

• Strict Adherence to Guidelines
• Interprets and Adapts Guidelines
• Develops and Implements Guidelines