Hair Care Global E-Commerce Expert

The Davines Group, founded in Parma in 1983, specializes in professional cosmetic products under the brands Davines for haircare and [ comfort zone ] for skincare. Led by Chairman Davide Bollati and Chief Executive Officer (CEO) Anthony Molet, the Group is headquartered in Parma at the Davines Group Village, alongside which stand the Scientific Garden and EROC - European Regenerative Organic Center - a research center focusing on regenerative organic agriculture stemming from a partnership with the Rodale Institute.

The Group became a B corp in 2016, and today has 9 offices, operates in 95 countries, and employs around 1000 collaborators globally. Since 2019, both the Italian and American subsidiaries have been Benefit Corporations.

JOB MISSION
Are you ready to make a meaningful impact? We’re looking for passionate individuals eager to help grow our Hair Care division while upholding our core values of beauty, ethics, and sustainability.

As our Hair Care - Global E-Commerce Expert, you will drive the growth of e-commerce and digital performance through the integrated management of Customer Relationship Management (CRM), the digital commercial calendar with an omnichannel overview, digital marketing, the website technical roadmap, Conversion Rate Optimization (CRO) initiatives, and Search Engine Optimization (SEO) coordination.

What You Will Do

Support annual strategic planning and budgeting activities by providing forecasts, performance targets and growth opportunities.

Oversee the design and optimize digital marketing strategies across Search Engine Marketing (SEM), social media and display advertising channels.

Monitor and analyze Key Performance Indicators (KPIs) to drive performance improvements and business decisions.

Evaluate the Return on Investment (ROI) of paid media activities in partnership with Business Units (BUs).

Define and execute the CRM strategy through marketing automation, lead generation and customer engagement initiatives.

Manage digital platforms, website evolution and User Experience (UX) optimization projects in collaboration with Information Technology (IT) and development teams.

Lead SEO and CRO initiatives to improve visibility, engagement and online sales.

Oversee the Product Information Management (PIM) system, ensuring data quality and supporting continuous process improvement.

Act as the internal reference point for digital analytics, customer insights and e-commerce performance.

Drive omnichannel digital initiatives to strengthen brand awareness and accelerate Business-to-Consumer (B2C) e-commerce growth.

Lead the annual e-commerce activation calendar, coordinating integrated campaigns across Marketing, Salon Business and Corporate Communications.

Manage digital merchandising activities, including assortment planning, promotions and seasonal campaigns.

Contribute to digital transformation initiatives and the continuous optimization of e-commerce processes.

Who You Are

3/5 years of experience in Digital Marketing, E-commerce or Omnichannel Marketing roles.

Proven experience in Business-to-Consumer (B2C) environments.

Experience in Beauty, Cosmetics, Hair Care, Luxury Beauty, Skincare, Personal Care or Health & Wellness industries is preferred.

Experience in Business-to-Consumer-to-Business (B2C2B) business models is considered a plus.

Strong knowledge of digital marketing, web analytics and performance measurement.

Experience with e-commerce platforms, preferably Shopify;
Magento and Salesforce Commerce Cloud are considered a plus.

Hands‑on experience with CRM platforms such as Hub Spot, Salesforce, Attentive or Insider.

Advanced knowledge of Google Analytics 4 (GA4) (mandatory).

Experience with Google Tag Manager (GTM), Google Merchant Center, Hotjar and Contentsquare.

Solid understanding of SEO, CRO and marketing automation best practices.

Fluent English, written and spoken (mandatory).

Strong analytical and problem‑solving skills.

Excellent project management and prioritization capabilities.

Ability to manage multiple stakeholders and cross-functional projects.

Strong communication and relationship‑building skills.

Data‑driven, proactive and results‑oriented mindset.

WHY YOU WILL LOVE…